Beschreibung Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials). In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
Inside the Tornado: Strategies for Developing, Leveraging ~ Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) / Moore, Geoffrey A. / ISBN: 9780060745813 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
Inside the Tornado: Strategies for Developing, Leveraging ~ Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) Geoffrey A. Moore In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.
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20+ Inside The Tornado Marketing Strategies From Silicon ~ Inside The Tornado Strategies For Developing Leveraging inside the tornado is the 1995 sequel to the 1991 book crossing the chasm inside the tornado repeats the arguments of crossing the chasm and adds three new stages of how to manage a business during the lifecycle of a technology while crossing the chasm was primarily about marketing with some strategy emphasis this book reverses the Inside .
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