Beschreibung Fascinate: Your 7 Triggers to Persuasion and Captivation. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:• Which brand of frozen peas you pick in the case• Which city, neighborhood, and house you choose• Which profession and company you join• Where you go on vacation• Which book you buy off the shelfStructured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.
Fascinate: Your 7 Triggers to Persuasion and Captivation ~ Fascinate: Your 7 Triggers to Persuasion and Captivation (Hörbuch-Download): : Sally Hogshead, HarperAudio: Audible Audiobooks
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Fascinate: Your 7 Triggers to Persuasion and Captivation ~ What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It .
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Fascinate: Your 7 Triggers to Persuasion and Captivation ~ Fascinate: Your 7 Triggers to Persuasion and Captivation Audible Audiobook – Unabridged Sally Hogshead (Author, Narrator), HarperAudio (Publisher) 4.1 out of 5 stars 197 ratings
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Sally Hogshead - Fascinate Your 7 Triggers to Persuasion ~ Her internationally acclaimed bookFascinate: Your 7 Triggers to Persuasion and Captivationhas been translated into over a dozen languages. The science of fascination is based on Hogshead’s decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. She frequently appears in national media .
Download Fascinate: Your 7 Triggers to Persuasion and ~ Fascinate: Your 7 Triggers to Persuasion and Captivation. Author: Sally Hogshead. Narrator: Sally Hogshead. Unabridged: 8 hr 41 min Format: Digital Audiobook Publisher: Harper Audio. Published: 08/10/2010 Genre: Business & Economics
Fascinate Your 7 Triggers To Persuasion And Captivation ~ Download Free Fascinate Your 7 Triggers To Persuasion And Captivation consumers. Sally Hogshead, the 7 triggers of Fascination and personal . The trigger names, themselves, are fascinating: lust, mystique, alarm, prestige, power, vice, trust.
Fascinate (eBook, ePUB) von Sally Hogshead - Portofrei bei ~ A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.
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