Beschreibung A Technique for Producing Ideas (Advertising Age Classics Library). A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process."James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.
A Technique for Producing Ideas (Advertising Age Classics ~ Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all .
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Read eBook // A Technique for Producing Ideas (Advertising ~ Title: Read eBook // A Technique for Producing Ideas (Advertising Age Classics Library) VX5HDPSAKRNW Created Date: 20170511103323Z
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: Customer reviews: A Technique for Producing ~ In A Technique for Producing Ideas, Webb offers what he characterizes as a "simple, five-step formula anyone can use to be more creative in business and in life! " Although the process itself is indeed simple, completing it to achieve the given results is a wholly different matter. Webb's focus is on the process by which to generate ideas. "They appear just as suddenly above the surface of the .
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How to Have Great Ideas: A Guide to Creative Thinking ~ A Technique for Producing Ideas (Advertising Age Classics Library) (McGraw-Hill Advertising Classic) by . James Webb Young Paperback £6.56. In stock. Sent from and sold by . Customers who viewed this item also viewed. Page 1 of 1 Start over Page 1 of 1 . This shopping feature will continue to load items when the Enter key is pressed. In order to navigate out of this carousel please use .
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