Beschreibung The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter). In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what&;s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you&;ll face.  In this practical and relevant guide, you&;ll learn how to:  Identify problems with your content and persuade your bosses it&;s worth the time and resources to do it right  Make sense of your business environment and understand your audience  Get stakeholders aligned on business goals and user needs  Set your content strategy and decide how to measure success  Create, maintain, and govern on-strategy content  You&;ll learn to control your content&;and not have it control you. 
The Content Strategy Toolkit: Methods, Guidelines, and ~ All in all, I give The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right five stars, because I believe it to be a practical, essential part of a content strategy bookshelf, and a strong orientation to anybody getting into the field. For other content strategy tools and templates, you might also check out the freely available tools from the Content Strategy .
The Content Strategy Toolkit: Methods, Guidelines, and ~ The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter) - Kindle edition by Casey, Meghan. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices .
Content Strategy Toolkit, The: Methods, Guidelines, and ~ In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading
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Content Strategy for the Web (Voices That Matter) 2 ~ Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter) Casey Meghan. 4.4 out of 5 stars 71. Kindle Edition . $15.39. Content Design Sarah Richards. 4.6 out of 5 stars 79. Kindle Edition. $9.99. Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (Voices That Matter) Hane Carrie. 4.4 out of 5 stars 20 .
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