Beschreibung Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit (Paperback). In Smart Pricing, Wharton professors and renowned pricing experts Jagmohan Raju and John Zhang offer a powerful alternative to traditional pricing models. The authors focusing on a new set of influencers in pricing strategy: consumer psychology, economics, and marketing. To do so, they draw on their own breakthrough pricing research, as well as their most recent work helping enterprises rethink their approaches to pricing. Raju and Zhang make pricing more tangible and concrete by revealing innovative strategies that are helping companies create and capture more value and more new customers. Readers will discover restaurants where customers set the priceÂ… how Google and other high-tech companies have used pricing to remake whole industriesÂ… how executives in China have made an art of initiating and fighting price wars, in spite of the conventional Western wisdom that price wars are risky. Replete with examples from contemporary business, this book heralds a revolution in how companies establish pricing and measure its effectiveness.
Download Smart Pricing - How Google, Priceline and Leading ~ Smart Pricing - How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability. Smart Pricing - How Google, Priceline and fitability.epub (320.5 KB)
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Smart Pricing : How Google, Priceline, and Leading ~ In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture .
The 5 most common pricing strategies / BDC.ca ~ Value-based pricing: Best for differentiated businesses. Dolansky says entrepreneurs often used cost-based pricing because it’s easier. They may also copy the prices of their competitors, which, while not ideal, is a slightly better strategy. In an ideal world, all entrepreneurs should use value-based pricing, Dolansky says.
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