Beschreibung The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market. The classic bestseller outlining tactics for any business striving to achieve market dominanceWhat does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered.Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
The Discipline of Market Leaders: Choose Your Customers ~ The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market / Treacy, Michael, Wiersema, Fred / ISBN: 9780201407198 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
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The Discipline of Market Leaders: Choose Your Customers ~ The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Treacy, Michael, Wiersema, Fred 1st edition (1995) Hardcover [Michael Treacy and Fred Wiersema] on . *FREE* shipping on qualifying offers. The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Treacy, Michael
The discipline of market leaders : choose your customers ~ The discipline of market leaders : choose your customers, narrow your focus, dominate your market. Reading, Mass : Addison-Wesley Pub. Co . MLA Citation. Treacy, Michael. and Wiersema, Frederik D. The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema Addison-Wesley Pub. Co Reading, Mass 1995. Australian/Harvard .
The Discipline of Market Leaders: Choose Your Customers ~ The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Treacy, Michael, Wiersema, Fred (1996) Paperback [Treacy, Michael] on . *FREE* shipping on qualifying offers. The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Treacy, Michael
The Discipline of Market Leaders: Choose Your Customers ~ Buy The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market New Ed by Wiersema, Fred, Treacy, Michael (ISBN: 9780201407198) from 's Book Store. Everyday low prices and free delivery on eligible orders.
The Discipline of Market Leaders: Choose Your Customers ~ The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market By Michael Treacy, Fred Wiersema [-Author-] on . *FREE* shipping on qualifying offers. The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market By Michael Treacy
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The Discipline of Market Leaders: Choose Your Customers ~ 'The Discipline of Market Leaders' presents a deceptively simple thesis: that successful companies excel at delivering one type of value to their chosen customers. The key is focus. Market leaders choose a single ‘value discipline’ – best total cost, best product, or best total solution – and literally build their organisation around it.
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