Beschreibung CRM Handbook, The: A Business Guide to Customer Relationship Management: A Business Guide to Customer Relationship Management (Addison-Wesley Information Technology Series). Praise for The CRM Handbook “Want to avoid being one of the estimated 70 percent of companies who have tried implementing standalone CRM systems and failed? Confused by what your IT suppliers are telling you about ‘CRM’? Then you need to read this book! Jill provides acomprehensive, practical, and easy to understand view of CRM and shows you how to successfully implement an enterprise customer-focused solution.” –Kevin Bubeck Director, North America Information Strategy, Coca-Cola “CRM could be viewed as the ERP of the 2000s. As such, there will be multiple winners and losers as the marketplace places some large and strategic bets on this technology. In any case, Jill Dyché has captured the importance of the concepts and value derived through CRM solutions. Those needs will evolve, of course, but companies will always need the basics that have been discussed.” –Brian Berliner Co-founder & EVP, Product Development, Acies Networks “The CRM Handbook provides information for the business person who is trying to understand CRM and how it can effect his/her business. It goes beyond the hype of the acronym and dives into the real issues that a company needs to consider before implementing a CRM solution.” –Joy Blake Scott Director, Marketing and Communications, Fastwater, LLP “I haven’t read anything that has such a practical approach. I view the book as having multiple benefits. It gives a good definition of CRM functionality but also gives detailed guidance of how to approach CRM in your organization.” –Francine Frazer Principal Consultant, Net Perceptions “Even better than defining CRM, Jill took on all of the hyperlanguage around CRM and clearly differentiated the various incarnations of CRM. It’s also usefulto know what can go wrong and the potential affects of such missteps. Too few authors level with readers about pitfalls!” –Linda McHugh Director, Professional Services, Cygent Inc. “The guides based on the business tools that Jill uses with her own clients are fabulous.” –Robin Neidorf President, Electric Muse/Clio’s, Pen Research & Interpretation, Inc. “The language is easy to read and easy to understand. Terms were well explained so that someone with no prior CRM experience could easily understand the text.” –Marcia Robinson President, e-Business Strategies “An excellent study into what defines today’s best practices in the CRM industry.” –Gareth Herschel Senior Research Analyst, Gartner Research “Jill writes very well. Her writing communicates subjects and topics in a very easy to understand way. At times, I felt like I was listening to her speak or discussing a subject. She is a good communicator! Jill did a very good job of covering all subject areas on the different topics of CRM. I am most impressed with Jill on pointing out all the possible mistakes and creating ‘lessons learned’ advice which most authors frequently omit.” –Mary Chan Information Management Consultant, Kagiso Inc. “Jill Dyché's The CRM Handbook is a good read for CRM novices and seasoned practitioners alike. Dyché's well-written, pragmatic approach to understanding CRM's evolution and purpose is a map to a successful CRM program. Dyché uncovers the truth behind the CRM software vendor hype, highlights some common roadblocks to CRM project development, and describes how to delineate and prioritize CRM initiatives.” –Don Peppers Partner, Peppers and Rogers Group To compete in today's competitive marketplace, customer focus is no longer simply nice to have–it's a fundamental mandate. This book is a manager's best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management. It shows you: The various roles CRM plays in business, and why it's more important than ever The range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond The context of some of the popular CRM buzzwords The differences between CRM and business intelligence, and why they're symbiotic Why the customer-relationship failure rate is so high, and how to avoid becoming another CRM statistic Case studies of visionary companies who've done CRM the right way “We read this book at a time when we were relooking at our customer information strategy. One of the first things I had to do was ban the term ‘CRM’ from the project because of the vendor and industry hype and the confusion it created within the team. Jill’s book provides a strategic look at the topic from both a business and IT perspective. The insights she provides allowed me to focus on the strategic issues planning an enterprise-wide, customer-focused solution. And yes we are once again using the term ‘CRM’.” –Kevin Bubeck Director, North America Information Strategy, Coca-Cola “Jill is one of the few people who has been at the forefront of every stage of CRM development, from the early days of data warehousing, through business re-engineering, to sales force automation and e-CRM. This makes her uniquely qualified to write about how it should all come together. The reader will be rewarded with advice drawn from real-world experience–both successes and failures. I shudder to think at the dollars that have been wasted over the years on CRM projects and how much will be wasted in the future by executives who won't read The CRM Handbook.” –Brian Hoover President, TouchScape™ Corporation “The CRM Handbook provides an outstanding roadmap for putting human contact–relevant, accurate, informed human contact–back at the heart of the business-customer relationship. That's the challenge and the sole goal of Customer Relationship Management.” –Charles D. Morgan CEO and Company Leader Axiom Corporation “Jill Dyché has produced a wide-screen, comprehensive picture of CRM that also focuses on key issues that matter to CRM users. This book is written for those who are time-constrained and quick on the uptake–everyone from the CEO to the marketers and technologists who will evaluate, implement, and benefit from CRM initiatives.” –Peter Heffring President, CRM Division, NCR Teradata “Jill has masterfully compiled scenarios, resources, references, definitions, and insightful recommendations about how to remain customer-focused across the enterprise functions. The book can be used as an educational tool, reference guide, and resource for short-listing technologies to evaluate.” –John Earle President, Chant Inc.
CRM handbook : a business guide to customer relationship ~ Rok wydania. Zastosuj. á â ă ä ç č ď đ é ë ě í î ľ ĺ ň ô ő ö ŕ ř ş š ţ ť ů ú ű ü ý ž ® € ß
What is CRM? / A Guide to Customer Relationship Management ~ Whether you’re a small business looking for a place to store information and have it accessible across multiple devices, or you’re a large business wanting to manage customer interactions and focus on improving customer satisfaction, eventually you're going to need a Customer Relationship Management (CRM) software if your current process is unable to find solutions to these pressing problems.
Customer relationship management - Info entrepreneurs ~ Customer relationship management (CRM) is not just the application of technology, but is a strategy to learn more about customers' needs and behaviours in order to develop stronger relationships with them. As such it is more of a business philosophy than a technical solution to assist in dealing with customers effectively and efficiently. Nevertheless, successful CRM relies on the use of .
On CRM: How Companies Are Leveraging Their CRM Systems To ~ That’s where customer relationship management systems come in. For years and for multiple reasons, many of our clients have under-utilized the capabilities of the CRM software they already own .
What is CRM? Software for managing customer data / CIO ~ CRM is an abbreviation for customer relationship management, a method for managing a company's interaction with current and potential customers, and storing and analyzing data about past interactions.
The World's #1 CRM Software: Customer Relationship Management ~ Customer relationship management, or CRM, is the process of identifying and interacting with your customers in order to promote a long-term relationship with them. In business and within organizations, this includes using a CRM platform to incorporate data and metrics in order to better personalize and streamline the relationship.
What is CRM? - Salesforce ~ Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers.The goal is simple: Improve business relationships to grow your business. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
CRM, CRM Software, Customer Relationship Management, Cloud ~ NetSuite’s Customer Relationship Management (CRM) software is the only cloud solution that delivers a real-time, 360-degree view of your customers. NetSuite CRM provides a seamless flow of information across the entire customer lifecycle—from lead all the way through opportunity, sales order, fulfillment, renewal, upsell, cross-sell and .
CRM Models (Customer Relationship Management Model ~ Recommended Read: Types of CRM (Customer Relationship Management) . information technology, customer’s data, company’s process and customers themselves. The CRM value chain is an established model which businesses can easily follow when they developing and implementing their CRM strategies. It has been five years in development and has been piloted in a number of business-to-business and .
Importance of Customer Relationship Management (CRM) ~ Customer Relationship management is the strongest and the most efficient approach in maintaining and creating relationships with customers. Customer relationship management is not only pure business but also ideate strong personal bonding within people. Development of this type of bonding drives the business to new levels of success. Once this personal and emotional linkage is built, it is .
ALL about Customer Relationship Management - 12manage ~ What is Customer Relationship Management? Description. Customer Relationship Management can be defined in a number of ways. Some people stress the significance of information technology in CRM, some argue it means a customer-centric organization, some believe CRM is a functional (marketing) strategy, others emphasize that CRM is primarily a business strategy.
Veeva CRM / Veeva ~ The life sciences industry's preferred customer relationship management platform to orchestrate tailored customer interactions with Veeva's Pharma CRM.
CRM Magazine - Customer Relationship Management, Social ~ destinationCRM is dedicated to providing Customer Relationship Management product and service information in a timely manner to connect decision makers and CRM industry providers now and into the future.
CRM- und ERP-Anwendungen / Microsoft Dynamics 365 ~ Mit Microsoft Dynamics 365 – der vernetzten Cloud für Unternehmen, die Daten, Mitarbeiter, Abläufe und Kunden zusammenbringt – übertreffen Sie herkömmliche CRM- und ERP-Anwendungen.
Management Study Guide - Library ~ Management Study Guide is a complete tutorial for management students, where students can learn the basics as well as advanced concepts related to management and its related subjects. We are a ISO 9001:2015 Certified Education Provider.
Marketing CRM Software for Small Businesses / Mailchimp ~ Customer relationship management isn’t just for big businesses. Create stronger connections from day 1 with our Marketing CRM tools, and find everything you need to have relevant conversations with your people—whether you’re building a brand new audience or you have thousands of contacts already.
What Is CRM? ~ CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer satisfaction, loyalty, and advocacy. True CRM brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one, holistic view of each customer in real time.
Mapping Your Journey to SAP S/4HANA - A Practical Guide ~ Get the expert guidance you need to successfully plan your migration to SAP S/4HANA. Access this practical, condensed, down-to-earth handbook for executives, project managers, decision-makers, and senior IT leaders that summarizes our combined experience from over 5,000 SAP S/4HANA migration projects we’ve seen so far.
The Crm Handbook A Business Guide To Customer Relationship ~ the crm handbook a business guide to customer relationship management Sep 13, . guide to customer relationship management by jill dyche published aug 9 2001 by addison wesley professional part of the addison wesley information technology series series the best textbook for managers on the mechanics of customer relationship management crm the crm handbook provides an in depth analysis of the .