Beschreibung The Effortless Experience: Conquering the New Battleground for Customer Loyalty. A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger SaleEveryone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted longstanding myths about sales. Now they've turned to a new vital business subject - customer loyalty - with a book that turns conventional wisdom on its head.Companies devote untold time and resources trying to dazzle customers. Yet CEB's careful research proves that is wildly overrated: loyalty has a lot more to do with how well companies deliver on their basic promises than on how dazzling the service experience might be. Forget bells and whistles and just solve your customer's problems. The Effortless Experience lays out the four pillars of a low-effort customer experience, with robust data, insights and profiles. Here are tools and templates you can start applying right away to improve service, reduce costs, and ultimately generate the elusive loyalty that the 'dazzle factor' fails to deliver.The rewards are there for the taking, and the pathway to achieving them is now clearly marked.'A business detective story, in which cherished truths are systematically investigated-and frequently debunked' -Dan Heath, coauthor of Decisive, Switch, and Made to StickMatt Dixon is Executive Director of the Sales & Service Practice at CEB. He is a frequent contributor to the Harvard Business Review, and his previous book, The Challenger Sale, was a Wall Street Journal bestseller Nick Toman is Senior Director of Research for CEB's Sales & Services Practice and is a frequent contributor to the Harvard Business Review.Rick DeLisi is Senior Director of Advisory Services for CEB's Sales & Service Practice and a noted public speaker and facilitator.
The Effortless Experience: Conquering the New Battleground ~ The Effortless Experience: Conquering the New Battleground for Customer Loyalty / Dixon, Matthew, Toman, Nick, DeLisi, Rick / ISBN: 9781591845812 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
The Effortless Experience: Conquering the New Battleground ~ The Effortless Experience: Conquering the New Battleground for Customer Loyalty (Hörbuch-Download): : Matthew Dixon, Matthew Dixon, Nick Toman, Rick DeLisi, Nick Toman, Rick DeLisi, Penguin Audio: Audible Audiobooks
The Effortless Experience: Conquering the New Battleground ~ The Effortless Experience: Conquering the New Battleground for Customer Loyalty (Your Coach in a Box) / Dixon, Matthew, Toman, Nick, Delisi, Rick, Authors / ISBN: 9781469055589 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
for Customer Loyalty - innovando ~ YOUR CUSTOMERS DONâT WANT TO TALK TO YOU Company Perception Actual Customer Preference Web Preference Phone Preference 3-5 years ago, 66% of customers primarily relied on the phone Today, only 28% of customers report that they primarily rely on the phone Pattern largely holds across issue types and demographics 1.0X 2.5X 1.0X 1.0X Phone
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The Effortless Experience: Conquering the New Battleground ~ The Effortless Experience: Conquering the New Battleground for Customer Loyalty - Kindle edition by Dixon, Matthew, Toman, Nicholas, DeLisi, Rick. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Effortless Experience: Conquering the New Battleground for Customer Loyalty.
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Effortless Experience Explained - Smarter With Gartner ~ âCompanies told us that they try to delight customers because they believe there are significant economic gains to be made by exceeding the service expectations of their customers,â says Nick Toman, Group Vice President, Gartner and co-author with Matthew Dixon and Rick Delisi, Principle Executive Advisor, Gartner of The Effortless Experience, Conquering the New Battleground for Customer .
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The Effortless Experience: Conquering the New Battleground ~ The Effortless Experience: Conquering the New Battleground for Customer Loyalty / Dixon, Matthew, Toman, Nicholas, DeLisi, Rick / ISBN: 9780241003305 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
The Effortless Experience: Conquering the New Battleground ~ The Effortless Experience: Conquering the New Battleground for Customer Loyalty - Ebook written by Matthew Dixon, Nick Toman, Rick DeLisi. Read this book using Google Play Books app on your PC, android, iOS devices. Download for offline reading, highlight, bookmark or take notes while you read The Effortless Experience: Conquering the New Battleground for Customer Loyalty.
The Effortless Experience: Conquering the New Battleground ~ The Effortless Experience lays out the four pillars of a low-effort customer experience, with robust data, inÂsights and profiles. Here are tools and templates you can start applying right away to improve service, reduce costs, and ultimately generate the elusive loyalty that the 'dazzle factor' fails to deliver.
The Effortless Experience: Conquering the New Battleground ~ [The Effortless Experience: Conquering the New Battleground for Customer Loyalty] [By: Dixon, Matthew] [September, 2013] / / ISBN: / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .