Beschreibung Hooked: How to Build Habit-Forming Products. In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & MatherWinner of best Marketing book in 800-CEO-READ Business Book Awards 2014'The book everyone in Silicon Valley is talking about' Boris Veldhuijzen van Zanten, founder of The Next WebWhy do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.Ryan Hoover's writing has appeared in Tech- Crunch, The Next Web, Forbes, and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as "the place to discover the next big things in tech."
Hooked: How to Build Habit-Forming Products: ~ Hooked is based around the four step process that causes products, apps to become habit forming. The battle most tech companies now face is the battle for consumerâs attention. The vast majority of the population now carry round with them a device that triggers their attention, businesses and services can get them thinking or acting in desired ways around the clock.
Hooked: How to Build Habit-Forming Products - Hoover, Ryan ~ Hooked is based around the four step process that causes products, apps to become habit forming. The battle most tech companies now face is the battle for consumerâs attention. The vast majority of the population now carry round with them a device that triggers their attention, businesses and services can get them thinking or acting in desired ways around the clock.
Hooked: How to Build Habit-Forming Products - Eyal, Nir ~ Hooked: How to Build Habit-Forming Products / Eyal, Nir / ISBN: 9789863209010 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
Hooked : How to Build Habit-Forming Products - Nir Eyal ~ Download Hooked : How to Build Habit-Forming Products â Nir Eyal. ebook. In Hooked, Nir Eyal reveals how successful companies create products people canât put down â and how you can too âA must-read for everyone who cares about driving customer engagementâ Eric Ries, author of The Lean Startup âThe most high bandwidth, high octane, and valuable presentation I have ever seen on this .
Hooked: How to Build Habit-Forming Products von Nir Eyal ~ Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: âą Practical insights to create user habits that stick.
Hooked: Wie Sie Produkte erschaffen, die sĂŒchtig machen ~ Hooked: Wie Sie Produkte erschaffen, die sĂŒchtig machen / Eyal, Nir / ISBN: 9783868815368 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
:Kundenrezensionen: Hooked: How to Build Habit ~ Hooked: How to Build Habit-Forming Products (English Edition) . 5,0 von 5 Sternen Das Buch hat mich "hooked" Rezension aus Deutschland vom 3. Oktober 2019. Format: Gebundene Ausgabe Verifizierter Kauf. Das Buch ist sehr kurzweilig geschrieben und dennoch werden die Kernthesen auf den Punkt gebracht. Der Inhalt selbst ist einfach (und) genial, in gewisser Weise unterstĂŒtzt das Buch seine .
Download Hooked: How to Build Habit-Forming Products(pdf ~ Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: âą Practical insights to create user habits that stick.
Hooked by Eyal, Nir (ebook) ~ Through consecutive âhook cycles,â these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyalâs years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founderânot abstract theory, but a how-to guide for .
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Hooked: How to Build Habit-Forming Products - Nir & Far ~ He is the author of the bestselling book, Hooked: How to Build Habit Forming Products. Nir founded and sold two companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. In addition to blogging at NirAndFar, Nir's writing frequently appears in The Harvard Business Review, Inc, and Psychology Today among many others. Read .
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Hooked: How to Build Habit-Forming Products (Hörbuch) von ~ Höre Hooked: How to Build Habit-Forming Products gratis / Hörbuch von Nir Eyal, Ryan Hoover, gelesen von Nir Eyal / 30 Tage kostenlos / Jetzt GRATIS das Hörbuch herunterladen / Im Audible-Probemonat: 0,00 âŹ
Hooked eBook by Nir Eyal - 9780143193524 / Rakuten Kobo Canada ~ Hooked How to Build Habit-Forming Products. by Nir Eyal. Buy the eBook. Price: $16.99 CAD. You are in the Canada store. Not in Canada? Choose your country's store to see books available for purchase. Choose Store Add to cart Buy Now Add to Wishlist Remove from Wishlist. Or, get it for 7600 Kobo Super Points! See if you have enough points for this item. Sign in. Synopsis. Expand/Collapse .
Hooked: How to Build Habit-Forming Products eBook: Eyal ~ Hooked is based around the four step process that causes products, apps to become habit forming. The battle most tech companies now face is the battle for consumerâs attention. The vast majority of the population now carry round with them a device that triggers their attention, businesses and services can get them thinking or acting in desired ways around the clock.