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    The Power of Experiments: Decision Making in a Data-Driven World (Mit Press)

    Beschreibung The Power of Experiments: Decision Making in a Data-Driven World (Mit Press). How organizations—including Google, StubHub, Airbnb, and Facebook—learn from experiments in a data-driven world.Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that govenments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”



    Buch The Power of Experiments: Decision Making in a Data-Driven World (Mit Press) PDF ePub

    The Power of Experiments / The MIT Press ~ In a forthcoming book, “The Power of Experiments: Decision-Making in a Data-Driven World,” Harvard professors Michael Luca and Max Bazerman show how such experiments have helped organizations from eBay to the U.K. tax authority make better decisions. By testing different strategies on a limited pool of unwitting customers before implementing them, they say, companies can eliminate guesswork and intuition and build products and processes “that better account for the many quirks of human .

    The Power of Experiments: Decision Making in a Data-Driven ~ : The Power of Experiments: Decision Making in a Data-Driven World (The MIT Press) (9780262043878): Luca, Michael, Bazerman, Max H.: Books

    The Power of Experiments: Decision Making in a Data-Driven ~ The Power of Experiments book. Read 12 reviews from the world's largest community for readers. How organizations--including Google, StubHub, Airbnb, and .

    Library / CEIBS ~ The power of experiments: decision making in a data-driven world. Michael Luca, Max H. Bazerman. Published by MIT Press. 2020.03 Humble leadership: the power of relationships, openness, and trust Edgar H. Schein and Peter A. Schein. Published by Berrett-Koehler 2018.08 The leader's guide to impact: how to use soft skills to get hard results Mandy Flint, Elisabet Vinberg Hearn Published by .

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