Beschreibung Marketing Communications: A European Perspective. Extremely user-friendly, Marketing Communications: A European Perspective, second edition, is geared toward both undergraduate and postgraduate students who are studying marketing communications. It is also useful for practitioners. The text offers comprehensive pedagogy, including real-world examples, mini-cases, chapter summaries, review questions and suggested further reading.
Marketing Communications: A European Perspective - De ~ Marketing Communications: A European Perspective / De Pelsmacker, Patrick, Geuens, Maggie, Bergh, Joeri van den / ISBN: 9780273773221 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
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[PDF] Marketing Communications: A European Perspective ~ Corpus ID: 153179349. Marketing Communications: A European Perspective @inproceedings{Pelsmacker2004MarketingCA, title={Marketing Communications: A European Perspective}, author={Patrick De Pelsmacker and Maggie Geuens and Joeri van den Bergh}, year={2004} }
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