Beschreibung Marketing Research: An Applied Approach. Working as a marketing researcher is an intellectually stimulating, engaging and creative occupation. Malhotra and Birks have long been regarded as offering the most applied, comprehensive and authoritative commentary on European Marketing Research, helping students to build a clear understanding of how to: diagnose and direct research questions that will support marketing decision making, appreciate what excellent research design means, utilise data collection techniques; qualitative and quantitative methods and forms of analysis, manage the ethical dilemmas and social and cultural issues faced by researchers in today's global, online world, integrate new developments in social media research with traditional marketing research methods.
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Marketing research (1993 edition) / Open Library ~ Download for print-disabled Check nearby libraries. Library.link; WorldCat; Buy this book. Better World Books; ; Bookshop; Share this book. Facebook. Twitter . Pinterest. Embed. Edit. Last edited by ImportBot. August 21, 2020 / History. An edition of Marketing research (1993) Marketing research an applied orientation by Naresh K. Malhotra, SPSS SPSS ★ 1.0; 1 Ratings 82 Want to read .
Marketing Research: An Applied Approach - Naresh K ~ Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level. What people are saying - Write a review. We haven't found any reviews in the usual places. About the author (2007) Dr. Naresh K. Malhotra is Regents' Professor (Highest Academic Rank in the University System of Georgia), College of Management, Georgia Institute of .
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