Beschreibung The Network Is Your Customer: Five Strategies to Thrive in a Digital Age. "An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."—Jeff Jarvis, author of What Would Google Do "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."—Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Rogers examines how digital technologies—from smartphones to social networks—connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies—strategies designed for customer networks. Rogers offers five strategies that any business can use to create new value: •ACCESS—be faster, be easier, be everywhere, be always on •ENGAGE—become a source of valued content •CUSTOMIZE—make your offering adaptable to your customer's needs •CONNECT—become a part of your customers' conversations •COLLABORATE—involve your customers at every stage of your enterpriseRogers explains these five strategies with over 100 cases from every type and size of business—from shoes to news, and software to healthcare. In The Network Is Your Customer, he shows: •How Apple harnessed a host of collaborators to write apps for its iPhone •How IBM designed a videogame to help sell its enterprise software •How Ford Motors inspired an online community to build brand awareness for its new Fiesta...and countless other cases from consumer, b2b, and nonprofit categories. The book outlines a process for planning and implementing a customer network strategy to match your customers, your business, and your objectives—whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.
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The Network Is Your Customer: 5 Strategies to Thrive In a ~ The Network Is Your Customer: 5 Strategies to Thrive In a Digital Age - by David L Rogers THE NETWORK IS YOUR CUSTOMER5 Strategies to Thrive in a Digital Age<br />David Rogers<br />Executive Director, Center on Global Brand Leadership<br />Columbia Business School<br />www.davidrogers.biz<br />
The Network Is Your Customer: Five Strategies to Thrive in ~ The Network Is Your Customer: Five Strategies to Thrive in a Digital Age PDF Details. TÃtulo: The Network Is Your Customer: Five Strategies to Thrive in a Digital Age Nombre del archivo: the-network-is-your-customer-five-strategies-to-thrive-in-a-digital-age.pdf Fecha de lanzamiento: November 27, 2012 Numero de paginas: 312 pages Autor: David L. Rogers Editor: YALE UNIV PR
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13 Types of Sales Channel - Simplicable ~ Using a sales force to establish a network of customers and sell to them. Common in areas such as business-to-business sales. Sales Outsourcing Using a third party as a sales force. Retail Selling through physical locations such as a shop or product showroom. Automated Retail Automated retail such as self-service kiosks. Ecommerce Selling through digital channels such as a website, app or game .
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Digital Maturity Model - Deloitte United States ~ The Digital Maturity Model provides a view across all capabilities, helping you to prioritize focus areas and improve in line with your overarching digital ambitions Customer Strategy Technology Organization & Culture Operations Target digital capabilities and maturity levels depend on the value created and the results that are important to you.
Five Simple Ways to Increase Your Customer Base ~ A key driver of your company’s value is the value of your customers. This blog post discusses five ways to increase your customer base. . Promote your business on social media networks. Facebook users have an average of 229 friends. When you create new content, launch a new product or run a new campaign, be sure you share this across the social media channels you are active in. There is no .
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