Beschreibung The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power. A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives’ drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants—including Macy’s, Target, and Walmart—is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. Eye-opening and timely, Turow’s book is essential reading to understand the future of shopping.
: The Aisles Have Eyes: How Retailers Track Your ~ In this Dr. Turowâs âThe Aisles Have Eyesâ stands out as one of, if not the best book on the subject as it relates to the retail environment. The book has the most valuable information on latest developments on what some of the larger retailers and information gatherers are doing today with derived tracking inputs, and it puts this in historical context, based on the evolution of .
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The Aisles Have Eyes: How Retailers Track Your Shopping ~ As Turow reveals in the The Aisles Have Eyes, these tracking programs are f Online, they track what you click on, your purchase history, your location, the sites that refer you to their website, and other granular data, down to the most minute details of your visit histories.
The Aisles Have Eyes: How Retailers Track Your Shopping ~ â[The Aisles Have Eyes] provides a detailed and well documented description of marketing practices as they have been developed [over the centuries.] . . . This general overview is indispensable for anyone who wishes to address this topic.ââAlessandro Mantelero, European Data Protection Law Review
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