Beschreibung Neuro Web Design: What Makes Them Click? (Voices That Matter). “While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”— Steve Krug, author of Don’t Make Me Think!A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.
Neuro Web Design: What Makes Them Click? (Voices That ~ Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people's actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.
Neuro Web Design: What Makes Them Click?: Weinschenk ~ Neuro Web Design gave me a new perspective and made me think about things I had never (consciously) considered before. This is not an instructional book. It is not a scientific treatise, nor does it teach you how to design. But it has given me a new understanding of why people do what they do online and how to better engage with them.
Neuro Web Design: What Makes Them Click? (Voices That ~ Neuro Web Design: What Makes Them Click? (Voices That Matter) - Kindle edition by Weinschenk, Susan M.. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Neuro Web Design: What Makes Them Click? (Voices That Matter).
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