Beschreibung Alpha Dogs: The Americans Who Turned Political Spin Into a Global Business. Alpha Dogs is the story of the men behind an enormously influential campaign business called the Sawyer Miller Group, men who served as backroom strategists on every presidential contest from Richard M. Nixon's to Barack Obama's. David Sawyer was a New England aristocrat with dreams of a career as a filmmaker, and Scott Miller, the son of an Ohio shoe salesman, had a knack for copywriting. Unlikely partners, they became a political powerhouse, directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants such as Coca-Cola and Apple. Long after their firm, Sawyer Miller, had broken up and sold out, its alumni had moved into the White House, to dozens of foreign countries, and into the offices of America's blue-chip chief executives. The men of Sawyer Miller were the Manhattan Project of spin politics: a small but extraordinary group who invented American-style political campaigning and exported it around the world.In this lively and engaging narrative, James Harding tells the story of a few men whose marketing savvy, entrepreneurial drive, and sheer greed would alter the landscape of global politics. It is a story full of office intrigue, fierce rivalries, and disastrous miscalculations. And it is the tale of how world politics became American and how American business became political.
Alpha Dogs: The Americans Who Turned Political Spin into a ~ Alpha Dogs is the story of the men from an enormously influential campaign business called Sawyer Miller who served as backroom strategists on every presidential contest from Richard Nixon's to George W. Bush's.David Sawyer was a New England aristocrat with dreams of a career as a filmmaker; Scott Miller, the son of an Ohio shoe salesman, had a knack for copywriting.
Alpha Dogs: : Harding, James: Fremdsprachige BĂŒcher ~ Alpha Dogs: The Americans Who Turned Political Spin into . This inside story of how American-style political spin was sold to the world is a fascinating and insightful glimpse into the clockwork of global power. What's more, it's a great read featuring complex characters, high stakes, and drama. They've tried to make movies about this sort of thing but movies can't hold a candle to the real .
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