Beschreibung The Attention Merchants: The Epic Scramble to Get Inside Our Heads. From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebrity power brands like Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago. “A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention…We’ve become the consumers, the producers, and the content. We are selling ourselves to ourselves.” —Tom Vanderbilt, The New Republic “An erudite, energizing, outraging, funny and thorough history…A devastating critique of ad tech as it stands today, transforming "don't be evil" into the surveillance business model in just a few short years. It connects the dots between the sale of advertising inventory in schools to the bizarre ecosystem of trackers, analyzers and machine-learning models that allow the things you look at on the web to look back at you…This stuff is my daily beat, and I learned a lot from Attention Merchants.” —Cory Doctorow, BoingBoing “Illuminating.” —Jacob Weisberg, The New York Review of Books
The Attention Merchants: The Epic Scramble to Get Inside ~ But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago. -A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention.We've become the consumers .
Full version The Attention Merchants: The Epic Scramble to ~ But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago. -A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention.We've become the consumers .
The Attention Merchants: The Epic Scramble to Get Inside ~ View eBook. Get this book in print. ; Barnes&Noble - $28.95; Books-A-Million ; IndieBound; Find in a library; All sellers » The Attention Merchants: The Epic Scramble to Get Inside Our Heads. Tim Wu. Alfred A. Knopf, 2016 - BUSINESS & ECONOMICS - 403 pages. 4 Reviews. From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who .
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The Attention Merchants: The Epic Scramble to Get Inside ~ But Wu adds to the chronicle by focusing much of his argument on the modern incarnation of the attention merchants, no longer just newspaper publishers or admen or broadcast moguls but the ones who run the massively popular websites, say a Mark Zuckerberg, that wins our attention by offering an appealing service, a lot of supposedly ‘free stuff.’ Except of course it isn’t quite free, or .
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Full E-book The Attention Merchants: The Epic Scramble to ~ Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable .
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Tim Wu and Madeleine Brand / The Attention Merchants: The ~ In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. In his new book, The Attention Merchants, Tim Wu, author of the award-winning The Master Switch who coined the phrase “net neutrality,” explores the rise of firms whose business models are the mass .
Tim Wu – Wikipedia ~ Tim Wu: The attention merchants. The epic scramble to get inside our heads. First ed. Alfred A. Knopf, New York 2017, ISBN 978-0-385-35201-7. Weblinks. Literatur von und über Tim Wu im Katalog der Deutschen Nationalbibliothek; Literatur von und über Tim Wu in der bibliografischen Datenbank WorldCat; Kurzbiografie und Rezensionen zu Werken von Tim Wu bei perlentaucher; Autorenprofil bei .
The Attention Merchants by Tim Wu: 9780804170048 ~ “The Attention Merchants is a book of our time, touching on an emerging strain of anxiety about the information age. . . . A bracing intellectual tour de force.” —The San Francisco Chronicle “Comprehensive and conscientious, readers are bound to stumble on ideas and episodes of media history that they knew little about. [Wu] writes with .
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