Beschreibung Segmentation, Revenue Management and Pricing Analytics. The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits.This book will be a useful and enlightening read for MBA students in pricing and revenue management, marketing, and service operations.
Segmentation, Revenue Management and Pricing Analytics ~ Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with .
Segmentation, Revenue Management and Pricing Analytics ~ Segmentation, Revenue Management and Pricing Analytics / Bodea, Tudor (University of Groningen, Netherlands), Ferguson, Mark (University of South Carolina, Columbia, USA) / ISBN: 8601423454634 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
Segmentation Revenue Management And Pricing Analytics ~ Segmentation Revenue Management And Pricing Analytics / / ISBN: 9781138673182 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
Bodea / Ferguson / Segmentation, Revenue Management and ~ Segmentation, Revenue Management and Pricing Analytics, Bodea / Ferguson, 2014, 1. Auflage 2014, Buch BĂŒcher portofrei persönlicher Service online bestellen beim FachhĂ€ndler
Segmentation, Revenue Management And Pricing Analytics ~ Segmentation, Revenue Management And Pricing Analytics / Mark Ferguson Tudor Bodea / ISBN: 9781138673182 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
Segmentation, Revenue Management and Pricing Analytics By ~ [(Segmentation, Revenue Management and Pricing Analytics)] [By (author) Tudor Bodea ] published on (March, 2014) / Tudor Bodea / ISBN: / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
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(PDF) Segmentation, revenue management, and pricing analytics ~ It is hoped that some of the ideas presented here will stimulate and support the efforts of academics as well as practitioners as they strive for ways to enable businesses as well consumers to .
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The evolution of market segmentation in revenue management ~ Market segmentation techniques have played an extraordinarily important role in successful revenue management programs. For example, purchase fences allowed companies to sell a single product at multiple prices, simultaneously, to customers that self-selected into different customer segments, based on willingness-to-pay. As revenue management expanded to more industries, new approaches to .
Segmentation, Revenue Management and Pricing Analytics 1st ~ Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data .
Segmentation, Revenue Management and Pricing Analytics ~ Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with .
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Segmentation, Revenue Management and Pricing Analytics ~ Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with .
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Pricing & Revenue Management â Business Analytics ~ Pricing & Revenue Management; Das Revenue Management reprĂ€sentiert ein noch junges Konzept zur erlösorientierten Gestaltung von Absatzprozessen, das seine UrsprĂŒnge im Luftverkehr hat und fĂŒr das in einem rasanten Tempo neue Anwendungsfelder in anderen Dienstleistungsbranchen, aber auch in der SachgĂŒterindustrie erschlossen wurden und werden. Wesentliche Treiber sind dabei die .
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