Beschreibung Selling the Invisible: A Field Guide to Modern Marketing. SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Selling the Invisible: A Field Guide to Modern Marketing ~ Selling the Invisible: A Field Guide to Modern Marketing / Beckwith, Harry / ISBN: 9780446672313 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
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Selling the Invisible: A Field Guide to Modern Marketing ~ Harry Beckwith vermittelt in seinem Buch „Selling the Invisible: A Field Guide to Modern Marketing“ wie man Services verkauft. Sein Kernthese ist, das Kunden von Dienstleistungen primär nicht an Eigenschaften und Features interessiert sind sondern an Beziehungen. Kunden kaufen nicht mehr ein bestimmtes Produkt oder eine bestimmte .
Selling the invisible : a field guide to modern marketing ~ The first guide of its kind and a book already causing a sensation in the business community, Selling the Invisible will help anyone marketing a service, a product, or a career. Read it, and you almost certainly will understand why two advance reviewers call it the best book on business ever written." -- from publisher's description
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Selling the Invisible: A Field Guide to Modern Marketing ~ Services marketing is the subject of this masterwork, and while subtitles for other books can be misleading at times, "Selling the Invisible" is truly a field guide to modern marketing - in the words of Beckwith a "how-to-think-about book", not necessarily a "how-to" book, "because if you think like these new marketers - if you think more broadly and deeply about services and their prospects .
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Selling the Invisible: A Field Guide to Modern Marketing ~ The Art of Selling Yourself • What Clients Love: A Field Guide to Growing Your Business Harry Beckwith is a Phi Beta Kappa graduate from Standford University, the author of books which have sold over 1.2 Million Copies in 24 languages and among the World’s Five Best Speakers on Sales and Marketing as per a 2009 Poll of 13,000.
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