Beschreibung Flip the Funnel: How to Use Existing Customers to Gain New Ones. Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side. What we haven't paid enough attention to is the "right" end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous. And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to "flip the funnel" once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget - in other words, getting more from less. Engaging a few customers to spread the word to many. Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy "influencer marketing" and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services.* Explains how to cut your marketing budget AND grow sales!* Illustrates practical ways to use existing customers to reach out to new prospects* Outlines the authentic role of social media* Demonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many more* Written by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv) Visit www.flipthefunnelnow.com to join the conversation.
Flip the Funnel: How to Use Existing Customers to Gain New ~ Flip the Funnel: How to Use Existing Customers to Gain New Ones eBook: : Kindle-Shop Wählen Sie Ihre Cookie-Einstellungen Wir verwenden Cookies und ähnliche Tools, um Ihr Einkaufserlebnis zu verbessern, um unsere Dienste anzubieten, um zu verstehen, wie die Kunden unsere Dienste nutzen, damit wir Verbesserungen vornehmen können, und um Werbung anzuzeigen.
Flip the Funnel: How to Use Existing Customers to Gain New ~ Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy "influencer .
Flip the Funnel: How to Use Existing Customers to Gain New ~ Engaging a few customers to spread the word to many.Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to .
Flip the Funnel: How to Use Existing Customers to Gain New ~ Flip the Funnel: How to Use Existing Customers to Gain New Ones by Joseph Jaffe English / 2010-01-26 / ISBN: 0470487852 / 286 pages / PDF / 1,8 MB
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Flip the Funnel: How to Use Existing Customers to Gain New ~ IBM IS DIFFERENT In my first book, I introduced the notion of multiplatform engagement, which—like multichannel selling—is designed to give people more opportunities to interact with a company. When it … - Selection from Flip the Funnel: How to Use Existing Customers to Gain New Ones [Book]
Flip the Funnel: How to Use Existing Customers to Gain New ~ Flipping the funnel is all about empowering and trusting the customers. He also stresses the idea that a company should focus on their existing customers. This makes a lot of sense. Businesses are always giving out incentives to become a new customer, but it seems as if the rewards for existing customers are not as prominent.
Flip the Funnel: How to Use Existing Customers to Gain New ~ I was looking for some concrete information about how to use existing customers to gain new ones, and I just never found it in this book. Just when I thought I would get some juicy info, here comes some more blabbering bringing me back to what good customer service is and why we need it. My apologies to the author, I just didn't find what I was looking for. Glad it worked for others.
Flip The Funnel How To Use Existing Customers To Gain New ~ flip the funnel how to use existing customers to gain new . feb 2010 hardcover isbn kostenloser versand fur alle bucher mit versand und verkauf duch flip the funnel how to use existing customers to gain new ones ebook written by joseph jaffe read this book using google play books app on your pc android ios devices download for offline reading highlight bookmark or take notes while you .
Flip the Funnel: How to Use Existing Customers to Gain New ~ Buy Flip the Funnel: How to Use Existing Customers to Gain New Ones by Jaffe, Joseph (ISBN: 9780470487853) from 's Book Store. Everyday low prices and free delivery on eligible orders.
Flip the Funnel: How to Use Existing Customers to Gain New ~ Flip the Funnel: How to Use Existing Customers to Gain New Ones - Kindle edition by Jaffe, Joseph. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Flip the Funnel: How to Use Existing Customers to Gain New Ones.
Flip the Funnel » MustReadSummaries - Learn from the best ~ The must-read summary of Joseph Jaffe's book: "Flip the Funnel: How to Use Existing Customers to Gain New Ones". This complete summary of the ideas from Joseph Jaffe's book "Flip the Funnel" shows that using the traditional sales funnel, businesses worldwide spend billions on acquiring new customers.
Flip the Funnel How to Use Existing Customers to Gain New Ones ~ In this book, marketing guru Joseph Jaffe explains how to "Flip the Funnel" and generate huge quantities of new sales prospects--by investing in the bottom of the traditional funnel--your existing customer base. The book explains how to cut your marketing budget, and still grow sales using a committed, conversational marketing philosophy and methodology, described in the book. The book also .
Flip the Funnel / Wiley Online Books ~ Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy "influencer .
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Flip the Funnel im heise shop kaufen ~ Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy "influencer .
Flip the Funnel eBook von Joseph Jaffe – 9780470591260 ~ Lesen Sie „Flip the Funnel How to Use Existing Customers to Gain New Ones“ von Joseph Jaffe erhältlich bei Rakuten Kobo. Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance.