Beschreibung When the Headline Is You: An Insider's Guide to Handling the Media (International Association of Business Communities, Band 10). Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include:* A behind-the-scenes look at how news is made* Complete guidelines to creating compelling messages* Specific messaging formulae for building trust when the news is bad* Step-by-step strategies for managing hostile or relentless questions* Insider tips on how to identify and handle misleading questions An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.
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Teach, Learn, and Make with Raspberry Pi ~ Discover our guide to the greatest gear from the year. Read it now HackSpace issue 36. 60 tips, tricks and techniques to help your 3D printing journey go as smoothly as possible. Read it now Wireframe issue 43. The developers behind hit ninja-platformer The Messenger return with the epic action RPG, Sea of Stars. Read it now
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