Beschreibung Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests. Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards - these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga's Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as:* Why good leaderboards shouldn't feature the Top 10 players.* Most games are played as an excuse to socialize, not to achieve.* Status is worth 10x more than cash to most consumers.* Badges are not enough: but they are important.* You don't need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more:* How to architect a point system that works* Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges* Maximizing the value and impact of badges* Future-proofing your design* Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade's worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?
Game-Based Marketing: Inspire Customer Loyalty Through ~ Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests / Zichermann, Gabe, Linder, Joselin / ISBN: 9780470562239 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
Game-Based Marketing: Inspire Customer Loyalty Through ~ Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics.
Game-Based Marketing: Inspire Customer Loyalty Through ~ (2011). Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests. International Journal of Advertising: Vol. 30, No. 1, pp. 189-190.
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Game-Based Marketing: Inspire Customer Loyalty Through ~ Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests - Kindle edition by Zichermann, Gabe, Linder, Joselin. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests.
Game–Based Marketing. Inspire Customer Loyalty Through ~ Game–Based Marketing. Inspire Customer Loyalty Through Rewards, Challenges, and Contests . Game–Based Marketing. Inspire Customer Loyalty Through Rewards, Challenges, and Contests ABOUT US; CONTACT US; FAQ € $ £ +353-1-416-8900 REST OF WORLD +44-20-3973-8888 REST OF WORLD. 1-917-300-0470 EAST COAST U.S. 1-800-526-8630 U.S. (TOLL FREE) Advanced. Healthcare. Healthcare Back. Healthcare .
Game-Based Marketing: Inspire Customer Loyalty Through ~ Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests: Linder, Joselin, Zichermann, Gabe: 9780470562239: Books - .ca
Game-Based Marketing: Inspire Customer Loyalty Through ~ Buy Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests 1 by Linder, Joselin, Zichermann, Gabe (ISBN: 9780470562239) from 's Book Store. Everyday low prices and free delivery on eligible orders.
Game-Based Marketing: Inspire Customer Loyalty Through ~ Harness the power of games to create extraordinary customer engagement with Game-Based Marketing.. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics.
Game-based Marketing: Inspire Customer Loyalty Through ~ Game-based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests(e-book) I. Gabe Zichermann II. Joselin Linder
Game-Based Marketing: Inspire Customer Loyalty Through ~ Discover Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests as it's meant to be heard, narrated by Tom Dheere. Free trial available!
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Game-Based Marketing (2010 edition) / Open Library ~ Game-Based Marketing Inspire Customer Loyalty Through Rewards, Challenges, and Contests by Gabe Zichermann, Joselin Linder. 0 Ratings 0 Want to read; 0 Currently reading; 0 Have read; This edition published in 2010 by Wiley & Sons, Incorporated, John Written in English — 288 pages This edition doesn't have a description yet. Can you add one? Subjects Consumer behavior, Marketing. Read more .
Leading Retailers Use Gamification To Boost Customer ~ Apps and Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges and Contests. “Put another way, it’s about taking the best ideas from games, loyalty programs and behavioral economics and using them in new, exciting ways,” Zichermann explained. Industry analysts are keen on the concept of gamification for all types of brands. A recent Forrester Research report, titled .
7 Ways to Unleash the Power of Gamification in Your Marketing ~ As Gabe Zichermann explains in Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests, gamification is ‘the art and science of turning your customer’s everyday interactions into games that serve your business purposes’. There are seven primary elements to all gamified systems: Points aka values awarded for an action or a combination of actions. Levels .
Gamification: Toward a Definition ~ game-based technologies or practices of the wider game ecology. When surveying the existing literature on games and gamification, we found that game design elements were often described on varying levels of abstraction. We suggest including all these levels in the definition of gamification. Ordered from concrete to abstract, one
Gamification in Consumer Marketing - Future or Fallacy ~ Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests . Wiley. and Behavioral Sciences 148 ( 2014 ) 194 – 202 References Bunchball (2010). Gamification 101 : An Introduction to the Use of Game Dynamics to Influence Behavior Gamification. Corbetta, P. (2003). Social R . Recommended articles Citing articles (0) References Bunchball, 2010 Bunchball (2010 .
The Psychology of Play / SUCCESS ~ In fact, it’s a key selling point in the business plans of most new startups, says Gabe Zichermann, chair of the Gamification Summit and co-author of Game-Based Marketing: Inspire Customer .
Gabe Zichermann - Wikipedia ~ Gabe Zichermann (born May 20, 1974) is a Canadian-American author, public speaker, and businessman. He has worked as a proponent of leveraging game mechanics in business, education, and other non-entertainment platforms to increase user engagement in a process called gamification.
The Game as a Way to Train the Mind Games of Reasoning ~ Zichermann, G., Linder, J.: Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contest. Wiley, Hoboken (2010) Google Scholar
Gamification: Analysis and Application / SpringerLink ~ Download book. PDF; EPUB; New Trends in Interaction, Virtual Reality and Modeling pp 113-126 / Cite as. Gamification: Analysis and Application. Authors; Authors and affiliations; Andrés Francisco-Aparicio; Francisco Luis Gutiérrez-Vela; José Luis Isla-Montes; José Luis González Sanchez; Chapter. First Online: 29 July 2013. 19 Citations; 2.5k Downloads; Part of the Human–Computer .
Gage Digital Marketing Agency ~ Gage is an independent marketing agency that leverages innovative technical platforms with a full range of marketing services to help clients sell more. We go beyond traditional marketing by developing platforms and programs that are squarely at the intersection of marketing technology and customer experience.
International Journal of Advertising: Vol 30, No 1 ~ Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests Stephanie O’Donohoe & Ilya Vedrashko (Advertising Lab blog Vice President) Pages: 189-190
MyCustomer: Customer-centric tips for marketing, sales ~ Tips for marketing, sales & service professionals to improve the customer journey and enhance customer experience.