Beschreibung The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book* Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results* Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty* Leverage the power of design thinking and psychological research with practical strategies* Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
The dragonfly effect [electronic resource] : quick ~ The dragonfly effect [electronic resource] : quick, effective, and powerful ways to use social media to drive social change by Aaker, Jennifer Lynn; Smith, Andy, 1968- aut; Adler, Carlye. aut; Books24x7, Inc
The Dragonfly Effect PDF Summary - Jennifer A.,Andy S ~ Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. Dragonflies can move in any direction when they put all of their four wings to work. Donât you want to be able to achieve âThe Dragonfly Effectâ as well? Well, authors Jennifer Aaker and Andy Smith say that you can.
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The Dragonfly Effect: ebook jetzt bei Weltbild als Download ~ Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change (Sprache: Englisch) Autoren: Jennifer Aaker , Andy Smith , Carlye Adler Keine Kommentare vorhanden Jetzt bewerten. Schreiben Sie den ersten Kommentar zu "The Dragonfly Effect". Kommentar verfassen . Merken. Produkt empfehlen. 2 Klicks fĂŒr mehr Datenschutz: Erst wenn Sie hier klicken, wird der Button aktiv und Sie .
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