Beschreibung Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.
Corporate Social Responsibility: Doing the Most Good for ~ Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause / Kotler, Philip, Lee, Nancy / ISBN: 9780471476115 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
Corporate Social Responsibility: Doing the Most Good for ~ Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the worlds foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives .
[EPUB] Corporate Social Responsibility Doing The Most Good ~ Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee p cm ISBN 0-471-47611-0 (cloth) 1 Social responsibility of business 2 Social marketing 3 Corporations—Charitable contributions 4 Corporate image I Lee, Nancy, 1932– II Title HD60K67 2005 6584'08—dc22 2004020375 Corporate .
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Corporate Social Responsibility: Doing the Most Good for ~ T1 - Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. AU - Kotler, Philip. AU - Lee, Nancy. PY - 2004. Y1 - 2004. M3 - Book. SN - 9780471476115. BT - Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. PB - John Wiley & Sons. ER -
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The World’s Most Reputable Companies For Corporate ~ “Companies have chosen to pick one thing that matters, rather than trying to address all things, and that has caused an increase in corporate responsibility scores.”
Corporate Social Responsibility • Definition / Gabler ~ Corporate Social Responsibility als freiwilliges Engagement Die Interpretation von CSR im Sinne eines freiwilligen Engagements ist weit verbreitet. Dies spiegelt sich auch darin wider, dass viele CSR-Definitionen auf Freiwilligkeit als Merkmal für die gesellschaftliche Verantwortung abstellen.
Corporate Social Responsibility (CSR) Definition, Concepts ~ Corporate Social Responsibility (CSR) is a very common term in the corporate and social sectors these days. CSR has become so important that many organizations have re-branded their core values to include social responsibility. CSR is broadly grounded in an understanding of business being part of society. It has important effects on environmental issues, eradication of poverty, employment .
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Corporate Social Impact / Starbucks Coffee Company ~ What is the role and responsibility of a for-profit, public company? We have always believed Starbucks can – and should – have a positive social impact on the communities we serve. One person, one cup and one neighborhood at a time. As we have grown to more than 28,000 stores in more than 75 countries, so too has our commitment to creating a positive global social impact. It is our vision .
Top 20 Socially Responsible Companies 2017 / SmartRecruiters ~ Give your company the competitive recruiting-edge and help the world at the same time! [For the latest in corporate social responsibility, see here for the Top 20 Corporate Social Responsibility Initiatives for 2018.]. As Jennifer Dickey pointed out, a study by NYU and Imperative found that “purpose-oriented employees” tend to remain with employers 20 percent longer than those at other .
Kotler, Philip [WorldCat Identities] ~ This is a book for business builders, not a corporate social responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. It contains actionable advice on integrating marketing and corporate social initiatives into broader business goals. It makes the case that purpose-driven marketing has moved from a nice-to .
Corporate Social Responsibility (CSR) Definition ~ Corporate social responsibility (CSR) is a business model that helps a company be socially accountable—to itself, its stakeholders, and the public.
Corporate Social Responsibility: Doing the Most Good for ~ Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause by unknown (2005) / / ISBN: / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
Corporate Social Responsibility and Environmental ~ Corporate Social Responsibility and Environmental Management provides a resource for the ever increasing number of organisations concerned about social and environmental responsibilities in the context of sustainable development and are interested in developing tools and case studies to improve their performance and accountability in these areas. The focus of the journal is on research and .
The Companies With the Best CSR Reputations ~ Here are the companies with the best corporate social responsibility (CSR) reputations, based on a study by Reputation Institute, a private global consulting firm based in New York.
The Truth About CSR - Harvard Business Review ~ Most companies have long practiced some form of corporate social and environmental responsibility with the broad goal, simply, of contributing to the well-being of the communities and society they .
The Business Case for Corporate Social Responsibility: A ~ PDF download and online access $49.00. Details . Unlimited viewing of the article/chapter PDF and any associated supplements and figures. . Abstract. In this review, the primary subject is the ‘business case’ for corporate social responsibility (CSR). The business case refers to the underlying arguments or rationales supporting or documenting why the business community should accept and .
Social responsibility - HBR ~ Find new ideas and classic advice for global leaders from the world's best business and management experts.
Corporate Philanthropy: The Ultimate Guide to Giving ~ Matching Gifts. Matching gifts are the most popular form of corporate philanthropy. Companies with matching gift programs donate the same amount of money (or double or triple this amount!) to the same nonprofits that their employees do.. Common parameters set on such programs are employee eligibility (e.g., only full-time employees), nonprofit eligibility (e.g., only educational institutions .
PepsiCo Sustainability Overview ~ As well as being good for our business, working to realize this purpose is also the right thing to do. Where our food system may be operating in an unsustainable way, it can create supply chain, operational, and financial risks for our company. By contrast, addressing risks within our value chain and the wider food system effectively can create new opportunities for competitive advantage and .
Exploring the Relationship between Employer Branding and ~ Corporate social responsibility and employer branding: A study in the public sector. Paper presented at 27th International Business Research Conference, Ryerson University, Toronto, Canada . Google Scholar
Microsoft Corporate Social Responsibility - Microsoft CSR ~ Microsoft 2019 Corporate Social Responsibility (CSR) report. As we work to help everyone achieve more, we are committed to improving our world and reporting our progress. Download the PDF report Visit our reports hub