Beschreibung Service-Dominant Logic: Premises, Perspectives, Possibilities. In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.
Service-Dominant Logic: Premises, Perspectives ~ 'Service-Dominant Logic: Premises, Perspectives, Possibilities draws together nearly two decades of pioneering work and thought leadership by the authors. This scholarly and provocative text provides a penetrating analysis of the new discipline of service science.
Service-dominant logic: Premises, perspectives, possibilities ~ To achieve this aim, we inform the conceptual building blocks of service design by applying service-dominant logic's service ecosystems perspective. Through this process, we develop four core .
Service-Dominant Logic: Premises, Perspectives ~ Service-Dominant Logic: Premises, Perspectives, Possibilities - Kindle edition by Lusch, Robert F., Vargo, Stephen L.. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Service-Dominant Logic: Premises, Perspectives, Possibilities.
Service-dominant logic: Premises, perspectives, possibilities ~ Service-dominant logic : Premises, perspectives, possibilities. / Lusch, Robert F.; Vargo, Stephen L. Cambridge University Press, 2012. 222 p. Research output: Book .
Service-Dominant Logic: Premises, Perspectives ~ "In Service-Dominant Logic: Premises, Perspectives, Possibilities, Bob Lusch and Steve Vargo bring us to an elevated understanding of service as the foundation of value and exchange in modern society. The book provides in one place a compendium of existing S-D logic knowledge and, at the same time, takes us to new levels of possibilities achievable through adopting a service mindset. The book .
Service-Dominant Logic: Premises, Perspectives ~ 'In Service-Dominant Logic: Premises, Perspectives, Possibilities, Bob Lusch and Steve Vargo bring us to an elevated understanding of service as the foundation of value and exchange in modern society. The book provides in one place a compendium of existing S-D logic knowledge and, at the same time, takes us to new levels of possibilities achievable through adopting a service mindset. The book .
Service-Dominant Logic: Premises, Perspectives, Possibilities ~ Service-Dominant Logic: Premises, Perspectives, Possibilities Naples Forum on Service Ischia, Italy June 19, 2013 Stephen L. Vargo, Shidler Distinguished Professor University of Hawai’i at Manoa Robert F. Lusch, Muzzy Chair in Entrepreneurship University of Arizona. S-D Logic Supply Chain Goods-Dominant Logic Model: Value Production and Consumption Supplier Producer Consumer. S-D Logic A .
Service-Dominant Logic: Premises, Perspectives, Possibilities ~ Service-Dominant Logic: Premises, Perspectives, Possibilities - Ebook written by Robert F. Lusch, Stephen L. Vargo. Read this book using Google Play Books app on your PC, android, iOS devices. Download for offline reading, highlight, bookmark or take notes while you read Service-Dominant Logic: Premises, Perspectives, Possibilities.
Service-Dominant Logic: Premises, Perspectives ~ Service-Dominant Logic: Premises, Perspectives, Possibilities eBook: Lusch, Robert F., Vargo, Stephen L.: : Kindle Store
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Service-Dominant Logic: Premises, Perspectives, Possibilities ~ Service-Dominant Logic: Premises, Perspectives, Possibilities / Robert F. Lusch, Stephen L. Vargo / download / B–OK. Download books for free. Find books
Service-Dominant Logic by Robert F. Lusch ~ 'Service-Dominant Logic: Premises, Perspectives, Possibilities draws together nearly two decades of pioneering work and thought leadership by the authors. This scholarly and provocative text provides a penetrating analysis of the new discipline of service science. It combines groundbreaking research, deep insight and practical models and is an essential read for both reflective practitioners .
Service-Dominant Logic - Cambridge University Press ~ SERVICE-DOMINANT LOGIC PREMISES,PERSPECTIVES,POSSIBILITIES Robert F. Lusch University of Arizona and Stephen L. Vargo University of Hawai’i Cambridge Unive rsit y Pre ss 978-0-521-19567-6 - Service Dominant Logic: Premises, Perspectives, Possibilities Robert F. Lusch and Stephen L. Vargo Frontmatter More information
Service-Dominant Logic – Wikipedia ~ Die Service-Dominant Logic (S-D Logic oder auch dienstaustauschzentrierte Logik) ist ein Ansatz zur Untersuchung und Erklärung von Wertschöpfung in Netzwerken. Die der S-D Logic zugrunde liegende Idee ist, dass alle Akteure ihre Kompetenzen zum Nutzen anderer anwenden und gegenseitig von den angewandten Kompetenzen anderer durch den Austausch von Diensten für Dienste profitieren (Ko .
Service-Dominant Logic (eBook, PDF) von Robert F. Lusch ~ Premises, Perspectives, Possibilities. Leseprobe. Als Download kaufen-77% . 22,42 € Statt 95,99 €** 22,42 € inkl. MwSt. **Preis der gedruckten Ausgabe (Gebundenes Buch) eBook bestellen. Sofort per Download lieferbar. Jetzt verschenken-77%. 22,42 € Statt 95,99 €** 22,42 € inkl. MwSt. **Preis der gedruckten Ausgabe (Gebundenes Buch) eBook verschenken. Sofort per Download lieferbar .
Service-Dominant Logic Premises, Perspectives ~ Premises, Perspectives, Possibilities, Service-Dominant Logic, Robert F. Lusch, Stephen L. Vargo, Cambridge University Press. Des milliers de livres avec la livraison chez vous en 1 jour ou en magasin avec -5% de réduction .
e-Service-dominant Logic - ScienceDirect ~ However, from the perspective of the Service-Dominant Logic, they are really exchanging services to each other: fishing for farming, where the fish and the grain are just vehicles for exchanging those specific activities. The advantage of the Service-Dominant Logic may be even better perceived if we consider services which do not produce any material goods. For example, consider service .
Service-Dominant Logic by Robert F. Lusch - Goodreads ~ Service-Dominant Logic book. Read reviews from world’s largest community for readers. In 2004, Robert F. Lusch and Stephen L. Vargo published their groun.
A Service-Dominant Logic and Value Co-creation Approach ~ Abstract. The service-dominant (S-D) logic, of value creation in use, has merit for online business education. This chapter takes a closer look at service-dominant logic frameworks presented by researchers and explores their application to online business education.
The Service-Dominant Logic of Marketing: Dialog, Debate ~ Service-Dominant Logic: Premises, Perspectives, Possibilities Robert F. Lusch In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model.
The evolving brand logic: a service-dominant logic perspective ~ The evolving brand logic: a service-dominant logic perspective