Beschreibung The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing. If you want to boost your results from every digital effort, this book gives you a step-by-step roadmap
These digital strategies have doubled client sales, boosted online leads by 67%, driven 60% response to a survey by C-level executives, increased email click-through by 200%, and generated a 22% opt-in rate!You’ll focus your efforts on the elements that have the biggest impact on results – offers and copy, tailored to why your customers buy.And emphasize the digital marketing channels with the highest ROI: your website, Search Engine Optimization (SEO), Email, and Pay-Per-Click (PPC) advertising.You’ll start by correctly diagnosing your progress from Traffic to Leads to Sales – so you’ll know exactly how to improve results.You’ll understand what to review in Google Analytics (with step-by-step instructions).You’ll finally become your company’s expert on your customer types.And you’ll learn the Marketing Metrics to evaluate every marketing effort (with easy-to-follow formulas included).You’ll have winning “formulas” to make every element of your copy really sell!And you’ll learn to strategically craft Offers for a big change in results.You’ll also discover easy ways to “test your way to success,” so your marketing becomes more effective with every effort!Finally, if you rely on outside resources, you’ll learn how to evaluate every marketing proposal to choose better partners and solutions.Results are the key in marketing. “Does it matter if the artwork was stunning, or you thought the copy was amazing, if the effort didn’t bring in leads or sales?”When you focus on results from every effort, you’ll find ways to make every effort more successful. This is proven Direct Marketing strategies applied directly to Digital Marketing media -- and it works!Written and formatted in a reader-friendly style, with lots of bullet points, short paragraphs, and white space to make it easy to get through, and easy to find what you're looking for. If you're looking to learn copywriting, Google Analytics, or how to improve results, this book will help you step-by-step.
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Digital Transformation Readiness Survey Summary ~ Digital Vision and Strategy Led from the Top 8 Innovating Through Digitalisation 9 Disconnect in Digital Readiness 10 Digital is Lacking in Leadership 11 Piloting Digital Transformation 12 Itâs Time to Lead the Way 13 Respondent Demographics 14. 4 DIGITAL TRANSFORMATION READINESS SURVEY SUMMARY. DIGITAL TRANSFORMATION READINESS SURVEY SUMMARY 5 Time for Change The old management models .
Digital Transformation in Manufacturing / Gartner Insights ~ Transformative digital strategies involve adopting Industries 4.0 paradigm; however, manufacturers struggle to scale change. Use this research as a guide in your effort to transform and innovate your business. Transform your business. Optimize Manufacturing IT Operations. To achieve the full benefits of digitalization efforts, manufacturing CIOs must optimize and modernize IT practices and .
What are the Benefits of Digital Transformation? / DMI ~ The worldâs obsession with the latest technology, social media and apps revolve around a desire for an easier life. People want valuable solutions to their problems. More importantly, they want it fast. The experience of customers is at the heart of digital. As a result, the primary focus of digital transformation is to use cutting-edge technology to improve the customer experience. Many .
Digital transformation: The challenges and opportunities ~ Four key digital strategies . Digital marketing is very different from traditional methods, due largely to the advent of social media. As a result, it has started to transform many different industries, such as the automotive sector. In this sector, people no longer tend to visit car dealers as the frst stage of looking for a car: they now usually conduct all of their research online and .
The Four Pillars of Digital Transformation in Banking ~ In a digital driven bank or credit union, digital is treated as a priority that needs a clearly articulated strategy, funding, talent, agile ways of working and an organizational culture that is willing to take risks. Thatâs not easy to accomplish but can be well worth the effort. Banks and credit unions that digitize can achieve a 20% increase in revenues and a 30% decline in expenses.
Education Digital Transformation and Technology Optimization ~ Education CIOs identify digital skills and technologies for sustainable transformation. Education institutions recognize that the transformational power of digital is forcing them to change their business models in response to consumer demands and competitive pressure.
Digital Strategy for Schools - Department of Education and ~ DIGITAL STRATEGY FOR SCHOOLS â EMBEDDING ICT TO ENHANCE TEACHING, LEARNING & ASSESSMENT 2 TABLE OF CONTENTS Foreword 4 Executive Summary 5 Key Themes 6 Theme 1: Teaching, Learning and Assessment Using ICT 6 Theme 2: Teacher Professional Learning 6 Theme 3: Leadership, Research and Policy 7 Theme 4: ICT Infrastructure 7 Key Strategy Principles 8 1. Introduction 9 Context 9 Education Reform 9 .
Linking the customer experience to value / McKinsey ~ Many companies begin their efforts to change the customer experience with a broad aspiration to transform it. Executives launch disruptive initiatives to delight customers with bold moves and innovations. But they often fail to quantify the economic outcomes of differences in customer experiences, so their efforts end up having clear costs and unclear near-term results. Customer-experience .
INVESTOR PRESENTATION - Ebix ~ INVESTOR PRESENTATION 1 Ebix Way, Johns Creek, GA 30097 / Phone: (678) 281 2020 / www.ebix
McKinsey Digital / McKinsey & Company ~ Press enter to select and open the results on a new page. Search. Digital Insights. How to become âtech forwardâ: A technology-transformation approach that works . Getting value from tech relies on tackling multiple interdependent programs at once. Read the article Article Unlocking value: Four lessons in cloud sourcing and consumption. November 2, 2020 â Companies that are successful in .
A roadmap for a digital transformation / McKinsey ~ One would be digital product and design. Another would be digital marketing on the social side. And another would be data analytics, particularly on the customer side rather than risk.â People leadership skills are essential too. Transformation is not just about tipping everything upside down, reinventing products, and disrupting value chains. It is partly about balancing old and new and .
Definitive Guide to Marketing Metrics & Analytics - Marketo ~ Building analytics into your marketing strategy empowers your marketing and sales teams by providing the ability to measure the impact of each marketing investment. Data enables marketers to confidently identify which parts of the marketing efforts deliver the optimal return on investment (ROI), including the performance of channels, specific calls-to-action (CTAs), and individual pieces of .
Response FX / LinkedIn ~ Our new book, "The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing" is now available on ! https://lnkd.in/gpRmSbf âThis is really, really good stuff. Karen .
Marketing Strategy Examples: Know What's Best for Your ~ Use These Digital Marketing Strategy Examples to Get Started. Now that you understand what a digital marketing strategy is and why itâs important, itâs time to get started creating your own. A clearly defined digital marketing strategy will help keep your entire team on the same page when it comes to how you will market your business.
Strategic Plan Template: What To Include In Yours ~ A strategic plan is a roadmap to grow your business. To help you succeed, use this proven strategic plan template, and the information below details the 13 key sections you must include in your .
10 reasons you need a digital marketing strategy in 2020 ~ Download free resource â Digital Marketing Benchmark templates. Quickly score your approach to digital marketing with these 7 visual templates. These powerful one-page templates let you quickly review how well you are currently using the key digital marketing techniques on a 5 point scale for different criteria and so identify the gaps in your current capabilities. Access the Free digital .
10 great examples of internal communications tools ~ Using your internal communications tools to connect staff to your mission, values, and overall purpose of your organization is more important now than ever before. With staff dispersed, working remotely or operating on the front lines, your tools serve as the virtual central hub of your organization.
Digital Marketing in 2020: A glimpse into the future ~ Digital Marketing in 2020: A glimpse into the future Marketers are expected to take full control of the customer experience in the coming years The Economist Intelligence Unit asked 499 (one can't help but.
4 Digital Marketing Strategies: An Airbnb Case Study ~ 4 Digital Marketing Strategies: An Airbnb Case Study. Airbnb's survival story showing the use of inspired digital marketing strategies to rise to the top. Analysis performed on Airbnb specifically.
Niche Marketing: Definition, Examples, and 4 Steps to ~ Like most marketing strategies, you canât just set up a niche marketing campaign and assume it will achieve the results you want. You must test your initial idea, review the results, and continue to adjust accordingly. You may find that your first idea for niche marketing didnât work, but that a simple tweak could hit a sweet spot that .
What is Change Management? - Prosci ~ The end result of an enterprise change management capability is that individuals embrace change more quickly and effectively, and organizations are able to respond quickly to market changes, embrace strategic initiatives, and adopt new technology more quickly and with less productivity impact. This capability does not happen by chance, however, and requires a strategic approach to embed change .
Finance Digital Transformation: Predictions for 2025 ~ Thatâs not likely to happen without a clear vision and strategy for finance in a digital world. Now is the time to step back and make sure your roadmap to that future is clear. With that in mind, below are eight predictions for finance in 2025, based on what finance leaders are doing and the technology available today. Once youâve taken a glance through the predictions, consider .
Data Compression - DSP ~ In spite of this, most digital data are not stored in the most compact form. Rather, they are stored in whatever way makes them easiest to use, such as: ASCII text from word processors, binary code that can be executed on a computer, individual samples from a data acquisition system, etc. Typically, these easy-to-use encoding methods require data files about twice as large as actually needed .
UserTribe - Human Perspectives - UserTribe ~ Learn how to use customer involvement to regain control of the needs and deeds of your digital strategy and turn the technological development to your advantage. UserTribe is the end to end customer integration platform We connect the people who make things with the people who use things. UserTribe wants to empower a new way of bringing products and services to market where real-life human .