Beschreibung Digital China: Working with Bloggers, Influencers and KOLs. Want to know more about influencer marketing in the world’s largest and fastest growing online market? This is the second book in our series guiding you through China’s digital space. China is one of the most attractive markets in the world and collaborating with bloggers, KOLs and influencers is essential if you want to find a place in the consumer’s heart. Don’t know where to start? This book will help newcomers and experienced marketers alike gain insight and take action. You’ll learn about:The Most Influential KOL Platforms and How They WorkHow to Find and Select the Right Influencer for YouThe Ins and Outs of Effective KOL CampaignsKOLs in action: Revealing Case StudiesIf you need a clearer understanding of one of the most dynamic marketing areas in China, this book is for you. Over her 12 year marketing career in China and Hong Kong, serial entrepreneur Ashley has plenty of social media savvy to share. As a writer and former influencer with 400,000 fans on Chinese social media, Lauren Hallanan has firsthand experience and valuable insider knowledge. Together, they deliver actionable tips and key insights into the world of influencers and opinion leaders in China. “Nowhere more than China, no time more than now, working with influencers isn't just important, it's critical. It sits at the convergence of the biggest trends of our times: commerce, technology, social media and trust. But with so many options and such intense competition, you need a guide. You're holding it now. Page by page, chapter by chapter, the opportunities and options will become clear. This book will open your eyes, save you time and map out a shortcut over a mountain of challenges and possibilities. You've found it.”— Andy Crestodina, Co-founder and Chief Marketing Officer of Orbit Media Studios and author of Content Chemistry “China has taken the message of personal branding to heart, and has developed a powerful influencer market that's well worth understanding. This insightful book will show you opinion leadership, China style. In the early days of digital marketing, China learned from the U.S. Today, it's important for globally savvy marketers to learn from China.”— Dorie Clark, adjunct professor, Duke University Fuqua School of Business and author, Entrepreneurial You and Stand Out"To succeed in in reaching buyers online in the China market, you need to work with influencers. This book, packed with examples, will show you how."- David Meerman Scott, marketing strategist, entrepreneur, and bestselling author of ten books including The New Rules of Marketing and PRDigital China: Working with Bloggers, Influencers and KOLs will help you to get the most from your cooperation with influencers in China. Don’t miss your chance to get ahead of the gameWhen you’re ready, scroll up and click ”Add to Cart” now!
Digital China: Working with Bloggers, Influencers and KOLs ~ Digital China: Working with Bloggers, Influencers and KOLs / Dudarenok, Ashley Galina, Hallanan, Lauren / ISBN: 9780692041901 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
Digital China: Working with Bloggers, Influencers and KOLs ~ Digital China: Working with Bloggers, Influencers and KOLs by Ashley Galina Dudarenok, Lauren Hallanan is a great book and a real eye opener. It is fascinating to learn about the China KOL's (key opinion leaders) and their influence on marketing and driving business of all kinds, not only in China but around the world. Social media is big in China,and this is where much of the marketing .
Digital China: Working with Bloggers, Influencers and KOLs ~ Digital China: Working with Bloggers, Influencers and KOLs by Ashley Galina Dudarenok, Lauren Hallanan is a great book and a real eye opener. It is fascinating to learn about the China KOL's (key opinion leaders) and their influence on marketing and driving business of all kinds, not only in China but around the world.
Digital China: Working with Bloggers, Influencers and KOLs ~ Downloads PDF Digital China: Working with Bloggers, Influencers and KOLs by Ashley Galina Dudarenok & Lauren Hallanan Industries & Professions Books Want to know more about influencer marketing in the worldâs largest and fastest growing online market? This is the second book in our series guiding Date Published : 2018-12-17 Status : AVAILABLE
Book : Working with Bloggers, Influencers & KOLs - ChoZan ~ Digital China: Working with Bloggers, Influencers and KOLs will help you to get the most from your cooperation with influencers in China. Donât miss your chance to get ahead of the game. REVIEWS. If you are new to digital marketing, Digital China: Working with Bloggers, Influencers, and KOLs by Ashley Galina Dudarenok is a great place to start. Using her experience and first-hand knowledge .
Digital China Working With Bloggers Influencers And KOLs ~ Digital China Working With Bloggers Influencers And KOLs DOWNLOAD Digital China Working With Bloggers Influencers And KOLs Books Unlimited / Most Popular Books 2020 Nice ebook you want to read is Digital China Working With Bloggers Influencers And KOLs. We are promise you will like the Digital China Working With Bloggers Influencers And KOLs .
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Digital China: Working with Bloggers, Influencers and KOLs ~ Digital China: Working with Bloggers, Influencers and KOLs eBook: Dudarenok, Ashley Galina, Hallanan, Lauren: .au: Kindle Store
Free eBook : Micro-Influencer, KOCs & Private Pools - ChoZan ~ KOLs and micro-KOLs with real influence in China gain fans and followers because of their expertise, knowledge, skills, personality and content. Thereâs a shared interest that has brought their fans and followers on board. Cooking, fitness, being a parent, pet care, comedic musings on daily life, smartphones, organic food, sneakers, anime, beauty, fashion and cars are just some examples of .
KOL Marketing: The Key To Success On Chinese Social Media ~ However, there are ways to work with KOLs in a more hard-selling manner. This is done by working with KOLs active on platforms with a higher âbuyer intent,â such as on Taobao or T-Mall. These platforms have their own social media aspects and given the nature of the platform, viewers tend to expect more of a hard-sell from these KOLs.
: Customer reviews: Digital China: Working with ~ Digital China: Working with Bloggers, Influencers and KOLs by Ashley Galina Dudarenok, Lauren Hallanan is a great book and a real eye opener. It is fascinating to learn about the China KOL's (key opinion leaders) and their influence on marketing and driving business of all kinds, not only in China but around the world.
Free eBook : Sell to China through cross-border ecommerce ~ Chinaâs cross-border e-commerce market was worth 8.8 trillion yuan transactions in 2018, with 25-34 year-olds as the largest user segment making up 48% of Chinaâs highly educated CBEC consumers. In early 2020. China also approved 24 more cross-border e-commerce pilot cities and has introduced relaxed foreign exchange regulations in its free trade zones.
Free eBook : Modern Chinese Consumer Behaviour - ChoZan ~ China is one of the most dynamic and appealing markets in the world. With more than 500 million active online shoppers, China attracts brands and companies from all over the world. Multifunctional social media platforms, mobile payment apps, mini programs, non-stop shopping festivals, thousands of influencers (KOLs) promoting brands on their .
Chinese Influencer Marketing News & Insights / China ~ Latest news, insights, podcast and slideshows on influencer marketing in China from China Influencer Marketing Podcast. Skip to content. HOME; ABOUT THE HOST; PARKLU INSIGHTS; CONTACT ; Loading. HOME Lauren 2019-04-07T22:42:16+08:00. Podcast Episodes. WELCOME! EACH WEEK WE SPEAK WITH TOP INFLUENCERS, MARKETERS AND BRANDS WHO SHARE THEIR EXPERIENCES, STRATEGIES AND TACTICS FOR INFLUENCER .
Free eBook : How to do B2B Marketing in China ? - ChoZan ~ The Digital Channels You Need to Know. In 1999, near the start of Chinaâs digital transformation, a group of people led by Jack Ma, started a B2B website called Alibaba. It was an English-language B2B website aimed at small businesses around the world that wanted to connect with manufacturers and suppliers in China. Itâs next website .
Free eBook : How to Win Chinese Tourists ? - ChoZan ~ A Guide to Chinaâs E-commerce Platforms; China Marketing Circle; Online Courses; Books and Guidebooks. New Retail: Born in China Going Global; Unlocking the Worldâs Largest E-Market; Working with Bloggers, Influencers & KOLs; WeChat and Weibo Marketing 101 Guidebooks; Digital China Minibook Series. Modern Chinese Consumers; Selling To China .
Why influencer mega-stars like Li Jiaqi are so important ~ As our eBook also points out, Chinaâs influencer economy is expected to continue expanding at a CAGR of 42% from 2017 to 2022. A large portion of KOL revenue comes from ad spend as more and more brands and agencies look to partner with leading KOLs to reach out to new, younger markets. 60% of brands focus on KOL marketing, making it Chinaâs most popular digital marketing channel. In 2019 .
Unlocking the World's Largest E-Market: A Guide to Selling ~ Unlocking the World's Largest E-Market: A Guide to Selling on Chinese Social Media / Dudarenok, Ashley Galina / ISBN: 9780692066935 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
Live Is Alibaba's Live-Streaming Without The Good Bits ~ I am the co-author of the bestselling book book "Digital China: Working with Bloggers, Influencers, and KOLs" and host of the China Marketing Podcast. I lived in China for 8 years and am .
Ashley Galina Dudarenok - ~ Folgen Sie Ashley Galina Dudarenok und entdecken Sie seine/ihre Bibliografie von Ashley Galina Dudarenok Autorenseite.
: Unlocking the World's Largest E-market: A ~ Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media - Kindle edition by Dudarenok, Ashley Galina. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media.
What Is KOL In Marketing? - Influencer Marketing Platform ~ The digital age has seen a shift in marketing with the emergence of KOL. KOL, better known as Key Opinion Leaders, are what consumers are gravitating towards in hopes to filter the clutter that digital advertising has created.. They are seen as having more importance and relevance than mass media because they are able to connect and relate to their audience in a way thatâs intimate and .
New Retail Born in China Going Global: How Chinese Tech ~ Digital China: Working with Bloggers, Influencers and KOLs von Ashley Galina Dudarenok Taschenbuch 14,16 ⏠Versandbereit in 1-2 Tagen. Versandt und verkauft von . Kostenlose Lieferung. Details. Kunden, die diesen Artikel gekauft haben, kauften auch. Seite 1 von 1 Zum Anfang Seite 1 von 1 . Diese Einkaufsfunktion lĂ€dt weitere Artikel, wenn die Eingabetaste gedrĂŒckt wird. Um aus diesem .