Beschreibung The Language of Trust: Selling Ideas in a World of Skeptics. What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
The Language of Trust: Selling Ideas in a World of ~ The Language of Trust: Selling Ideas in a World of Skeptics provides valuable insight into winning over the minds of those in America's "Post-Trust Era." Using relevant and modern case studies and experiences from his own life, author Michael Maslansky debunks many myths associated with how to properly advertise, and subsequently sell, ideas, products, and even yourself. By contrasting practices that have worked in the past with those that are more effective in today's skeptical society .
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The Language of Trust: Selling Ideas in a World of ~ The Language of Trust: Selling Ideas in a World of Skeptics - Unabridged Audiobook [Download] (9781608147212) by Michael Maslansky Hear about sales, receive special offers & more. You can unsubscribe at any time.
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