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    Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

    Beschreibung Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked. “One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” Adam Grant, New York Times bestselling author of Originals and Give and TakeWelcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.   In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.   By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.



    Buch Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked PDF ePub

    Irresistible PDF - Download free pdf books ~ Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today’s products are irresistible.

    Irresistible: The Rise of Addictive Technology and the ~ Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked / Alter, Adam / ISBN: 9780735223868 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .

    Irresistible: The Rise of Addictive Technology and the ~ Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked / Alter, Adam / ISBN: 9781594206641 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .

    Irresistible Pdf / Free Download Book Pdf ~ Title: Irresistible Pdf The Rise of Addictive Technology and the Business of Keeping Us Hooked Author: Adam Alter Published Date: 2018-03-06 Page: 368 “As if to prove his point, Adam Alter has written a truly addictive book about the rise of addiction. Irresistible is a fascinating and much needed exploration of one of the most troubling .

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    Irresistible Summary and Study Guide / SuperSummary ~ Overview. Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked (2017), a nonfiction book by Adam Alter, explores the relationship between humans and addictive technologies.Alter is a professor of marketing at New York University Stern School of Business and has written other nonfiction titles about human behavior, such as Drunk Tank Pink.

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    Irresistible: The Rise of Addictive Technology and the ~ Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked: Alter, Adam: 9781594206641: Books - .ca . Obtenez votre Kindle ici, or download a FREE Kindle Reading App. Product details. ISBN-10 : 1594206643; Hardcover : 368 pages; ISBN-13 : 978-1594206641; Item Weight : 476 g; Product Dimensions : 14.58 x 3.25 x 21.64 cm; Publisher : Penguin Press (March 7 2017 .

    Book Excerpt: Irresistible: The Rise of Addictive ~ Irresistible traces the rise of addictive behaviors, examining where they begin, who designs them, the psychological tricks that make them so compelling, and how to minimize dangerous behavioral .

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    Review: IRRESISTIBLE: THE RISE OF ADDICTIVE TECHNOLOGY AND ~ According to Adam Alter in Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, 70 percent of office emails are read within six seconds of arrival. The pleasing (or in some cases, annoying) ding of a new email notification, the strong bold type of an unread email, all of this is designed to make us click and .

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    IRRESISTIBLE: The Rise of Addictive Technology and the ~ IRRESISTIBLE: The Rise of Addictive Technology and the Business of Keeping Us Hooked by Adam Alter. New York: Penguin Press, 2017. 354 pages. Hardcover; $27.00. ISBN: 9781594206641. For over twenty years, I have been exploring rat models of excessive behaviors--animal parallels to what in humans are now called behavioral addictions. At the same .

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    Irresistible by Adam Alter / Audiobook / Audible ~ Irresistible; The Rise of Addictive Technology and the Business of Keeping Us Hooked; By: Adam Alter; Narrated by: Adam Alter; Length: 8 hrs and 17 mins Categories: Computers & Technology, History & Culture; 4.6 out of 5 stars 4.6 (1,779 ratings) Add to Cart failed. Please try again later. Add to Wish List failed. Please try again later. Remove from wishlist failed. Please try again later .

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    Irresistible: The Rise of Addictive Technology and the ~ Readers of Adam Alter's Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked will find little consolation in a possible correlation between the rise of smartphones and the dip in drug use. Alter's unsettling but riveting book argues that today's tech, from e-mail to video games to Netflix, is as addictive as the most habit-forming narcotic; moreover, as Alter .

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    Irresistible: The Rise of Addictive Technology and the ~ "As if to prove his point, Adam Alter has written a truly addictive book about the rise of addiction. Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times."--Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers "Alter's sweep is broad: He includes not just the more obvious addictive technologies such .