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    Lipstick on a Pig: Winning In the No-Spin Era by Someone Who Knows the Game

    Beschreibung Lipstick on a Pig: Winning In the No-Spin Era by Someone Who Knows the Game. Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated; spin is simply no longer viable. Or put another way, "You can put lipstick on a pig, but it's still a pig." Distilling her twenty-five years of experience and wisdom into eight concise rules, Clarke counsels that politicians and executives need to tell the truth early, often, and in plain language. Clarke's experience is incomparable: She was the Pentagon's communications chief during the early years of George W. Bush's presidency and, prior to that, a high-ranking adviser to the first President Bush and to Senator John McCain. She illustrates her lessons with riveting behind-the-scenes accounts of some of our country's crucial moments over the last two decades -- for instance, as Assistant Secretary of Defense for Public Affairs under Defense Secretary Donald Rumsfeld, she was at the Pentagon on September 11, 2001, and she recounts her experience that day as Rumsfeld's office strove to inform, instruct, and reassure the public. Clarke shows that a policy of transparency not only protects you, but that you even stand to gain from it -- because once you figure out that you can't put lipstick on a pig, you've actually learned something far more powerful: not to create a pig in the first place. Her lessons for getting your message out include: Tell your own story -- especially if it's bad news -- on your own terms, before someone else tells it on theirs. It will allow you to survive controversy and will also enhance your reputation. It's about one thing. Be ready and able to explain yourself to the proverbial man on the street in a clear, simple sentence or two. Admit your mistakes, because the truth will out. Entertaining, approachable, and full of crucial insight and practical guidance, Lipstick on a Pig will be indispensable for business leaders, public figures, and anyone working in media relations. With humor and savvy, Clarke's vision offers truly new opportunities for communications in the Information Age.



    Buch Lipstick on a Pig: Winning In the No-Spin Era by Someone Who Knows the Game PDF ePub

    Lipstick on a Pig: Winning In the No-Spin Era by Someone ~ Lipstick on a Pig: Winning In the No-Spin Era by Someone Who Knows the Game / Clarke, Torie / ISBN: 9780743271172 / Kostenloser Versand fĂźr alle BĂźcher mit Versand und Verkauf duch .

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    Lipstick on a Pig: Winning in the No-Spin Era by Someone ~ Lipstick on a Pig: Winning in the No-Spin Era by Someone Who Knows the Game Torie Clarke, Author. Free Press $26 (254p) ISBN 978-0-7432-7116-5. Buy this book A former Pentagon communications chief .

    Lipstick on a pig : winning in the no-spin era by someone ~ Get this from a library! Lipstick on a pig : winning in the no-spin era by someone who knows the game. [Torie Clarke] -- The author "was the Pentagon's communications chief during the early years of George W. Bush's presidency and, prior to that, a high-ranking adviser to the first President Bush and to Senator John .

    Lipstick on a pig : Torie Clarke : Free Download, Borrow ~ Lipstick on a pig by Torie Clarke. Publication date 2006 Topics United States. Dept. of Defense -- Public relations, Public relations, Honesty Publisher Free Press Collection inlibrary; printdisabled; internetarchivebooks; china Digitizing sponsor Internet Archive Contributor Internet Archive Language English. Access-restricted-item true Addeddate 2012-04-09 15:43:10 Bookplateleaf 0006 Boxid .

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    A Survivor's Guide to Washington: How to Succeed Without ~ She is the author of "Lipstick on a Pig: Winning in the No-Spin Era by Someone Who Knows the Game." Clarke serves on the Senior Advisory Committee of Harvard’s Institute of Politics and is on the Board of Trustees of the Potomac School. She and her husband, Brian Graham, live in Chevy Chase, Maryland with their three children.

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