Beschreibung The Best Digital Marketing Campaigns in the World: Mastering the Art of Customer Engagement. Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today's media-savvy consumer, $1.64 billion in the US alone. The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the business lessons learned. This practical and dynamic book explores how businesses large and small have harnessed social media, blogs, forums, online video and e-mail to boost their brand and attract customers. Following the success of their first book, Understanding Digital Marketing, Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape and learn from some of the best in the business.
Best Digital Marketing Campaigns in the World ~ The best digital marketing campaigns in the world : mastering the art of customer engagement / Damian Ryan, Calvin Jones. p. cm. Includes index. ISBN 978-0-7494-6062-4 -- ISBN 978-0-7494-6063-1 1. Internet marketing--Case studies. 2. Advertising campaigns--Case studies. 3. Social media. 4. Marketing--Management. I. Jones, Calvin. II. Title. HF5415.1265.R92 2011 658.8â72--dc22 2010053866 .
The best digital marketing campaigns in the world ~ Get this from a library! The best digital marketing campaigns in the world : mastering the art of customer engagement. [Damian Ryan; Calvin Jones] -- " . present an overview of the global digital marketing industry. Organized around interviews with leading exponents of the digital marketing sector, it also includes a selection of the best .
The Best Digital Marketing Campaigns in the World ~ The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement. Damian Ryan, Calvin Jones. Kogan Page Publishers, Jun 3, 2011 - Business & Economics - 224 pages. 1 Review. With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to .
The best digital marketing campaigns in the world II ~ Get this from a library! The best digital marketing campaigns in the world II : mastering the art of customer engagement. [Damian Ryan] -- "With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to .
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