Beschreibung Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable). Very few books take the long-term, team-selling strategic view of key account management that this book takes. Focusing on implementation rather than theory, Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining, and developing key customers. Based on real and current experience of companies facing the KAM challenge, it provides tools for use in the real world that will help plan strategy.
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Key account management : tools and techniques for ~ Get this from a library! Key account management : tools and techniques for achieving profitable key supplier status. [Peter Cheverton] -- 'Key Account Management' is central to any company's sales and marketing strategy. This practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and .
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Key Account Management: Tools and Techniques for Achieving ~ Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers - the lifeblood of any organization. Very few books take the long-term, team-selling strategic view of KAM that this book takes, and it is the only book which focuses on implementation rather than theory.
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Key Account Management: Tools and Techniques for Achieving ~ Now in its sixth edition, Key Account Management takes a long-term, team-selling strategic view of the whole process -- from defining the customer, to managing the relationship and achieving key supplier status. With new material to reflect latest best practice, and new online resources, it stands alone as the premier book on managing key customers.
Key account management : tools and techniques for ~ Key account management : tools and techniques for achieving profitable key supplier status . Peter Cheverton. Year of publication: 2012; 5th ed. Authors: Cheverton, Peter: Publisher: London : Kogan Page: Subject: Key-Account-Management / Key account management / Kundengruppenmanagement: Description of contents: Table of Contents [gbv]; Description [loc.gov]; Description [loc.gov] Saved in .
Key account management : tools and techniques for ~ Key account management : tools and techniques for achieving profitable key supplier status
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Key account management : tools and techniques for ~ Get this from a library! Key account management : tools and techniques for achieving profitable key supplier status. [Peter Cheverton] -- Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers - the lifeblood of any organization. .
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Key Account Management: Tools and Techniques for Achieving ~ Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status eBook: Cheverton, Peter: : Kindle Store Select Your Cookie Preferences We use cookies and similar tools to enhance your shopping experience, to provide our services, understand how customers use our services so we can make improvements, and display ads.
Key Account Management: Tools and Techniques for Achieving ~ Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. With coverage of latest best practice .
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