Beschreibung The Complete Marketer: 60 Essential Concepts for Marketing Excellence. The Complete Marketer is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters – including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales, mobile marketing, advertising and PR and managing a sales team. McDonald and Meldrum have simplified the marketing discipline – translating the jargon and creating an encyclopedia of marketing terms, concepts and fundamentals. Designed as a resource that can be read as a whole or dipped into as needed, this book applies the authors' marketing know-how to every aspect of the marketing mix, making it a valuable resource for general managers, non marketers and marketing students.
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The Complete Marketer: 60 Essential Concepts for Marketing ~ The Complete Marketer BY Malcom McDonalds and Mike Meldrum Publisher: KoganPage Subtitled 60 essential concepts for marketing excellence this book provides a broad sweep of marketing concepts and information. Written as a text book it provides information on the concept of marketing; types of marketing; understanding the market and customers; use of social media and digital technologies; and .
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The Complete Marketer - Kogan Page ~ The Complete Marketer 60 Essential Concepts for Marketing Excellence. Mike Meldrum Malcolm McDonald. Get a thorough grounding in all aspects of the marketing discipline, from direct mail and online media to market research and branding, with this ultimate reference guide. Key features at a glance. Provides an accessible foundation for anyone getting to grips with marketing; Helps build and .
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