Beschreibung Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques (Marketing Science). Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategies, as well as targeted marketing and loyalty design.A practical, no-nonsense approach to complex scenarios is taken throughout, breaking down tasks into easily digestible steps. The use of a fictional retail analyst 'Scott' helps to provide accessible examples of practice. Advanced Customer Analytics does not skirt around the complexities of this subject but offers conceptual support to steer retail marketers towards making the right choices for analysing their data.
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Advanced Customer Analytics von Mike Grigsby / ISBN 978-0 ~ Targeting, Valuing, Segmenting and Loyalty Techniques Mike Grigsby (Autor ) . Advanced Customer Analytics does not skirt around the complexities of this subject but offers conceptual support to steer retail marketers towards making the right choices for analysing their data. Online resources include a selection of datasets to support specific chapters. Mike Grigsby has been involved in .
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Advanced Customer Analytics: Targeting, Valuing ~ Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques (Marketing Science) / Grigsby, Mike / ISBN: 9780749477158 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
Advanced Customer Analytics Targeting Valuing Segmenting ~ Advanced Customer Analytics Targeting Valuing Segmenting and Loyalty Techniques Marketing Science Mike Grigsby 9780749477158 Books Reviews : Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative .
Advanced Customer Analytics: Targeting, Valuing ~ Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques (Marketing Science) by Mike Grigsby (2016-10-28) / Mike Grigsby / ISBN: / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
Advanced Customer Analytics - Kogan Page ~ Targeting, Valuing, Segmenting and Loyalty Techniques. Mike Grigsby . Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style. Key features at a glance. Full of case studies and examples demonstrating the use of the analytic techniques. Considers the specific features of retail that set it apart from other disciplines .
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: R for Marketing Research and Analytics (Use R ~ Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques (Marketing Science) Mike Grigsby. 4.0 out of 5 stars 16. Kindle Edition. $27.96. Next . Business: For business-only pricing, quantity discounts and FREE Shipping. Register a free business account. Editorial Reviews Review. A very welcome addition to the Use R! series and the marketing researchand business .
Advanced Customer Analytics - Livro - WOOK ~ Targeting, Valuing, Segmenting And Loyalty Techniques de Mike Grigsby . idioma: Inglês. Edição: KOGAN PAGE LTD, outubro de 2016 ‧ ISBN: 9780749477158 ‧ ver detalhes do produto. seja o primeiro a comentar este produto comentar. Portes Grátis. 10% . 35,92€ i. Portes Grátis. 10% . Comprar Checkout. 10% de desconto em CARTÃO . Envio até 10 dias portes grátis . Venda o seu livro .
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