Beschreibung Satisfaction: A Behavioral Perspective on the Consumer. Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Satisfaction: A Behavioral Perspective on the Consumer ~ Satisfaction: A Behavioral Perspective on the Consumer / Oliver, Richard L. / ISBN: 9780765617705 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
Satisfaction: A Behavioral Perspective on the Consumer ~ Satisfaction: A Behavioral Perspective on the Consumer / Oliver, Richard L. / ISBN: 9780071154123 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
Satisfaction: A Behavioral Perspective on the Consumer ~ Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction .
Satisfaction: A Behavioral Perspective on the Consumer ~ Satisfaction: A Behavioral Perspective on the Consumer Richard L. Oliver Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction.
Satisfaction: A Behavioral Perspective on the Consumer ~ Buch; Buchkatalog; Libri ; Weltbild; In BĂŒcherei suchen; Alle HĂ€ndler » Satisfaction: A Behavioral Perspective on the Consumer. Richard L. Oliver. M.E. Sharpe, 04.01.2010 - 544 Seiten. 0 Rezensionen. Designed for advanced MBA and doctoral course in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer .
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Satisfaction : a behavioral perspective on the consumer ~ Get this from a library! Satisfaction : a behavioral perspective on the consumer. [Richard L Oliver] -- This is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all .
Consumer Behaviour (eBook, PDF) von Margaret K. Hogg; S ~ Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, SĂžren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world.
Satisfaction: A Behavioral Perspective on the Consumer ~ View eBook. Get this book in print. ; Barnes&Noble; Books-A-Million; IndieBound ; Find in a library; All sellers » Satisfaction: A Behavioral Perspective on the Consumer. Richard L. Oliver. McGraw Hill, 1997 - Consumer satisfaction - 432 pages. 0 Reviews. This text is based on twenty years of research on the meaning, causes and consequences of customer satisfaction. It reviews .
Consumer Behavior - LPU Distance Education (LPUDE) ~ Consumer behaviour refers to âthe mental and emotional processes and the physical activities of people who purchase and use goods and services to satisfy particular needs and wants .â Bearden et al . âMarketing Principles and Perspectives .â âThe behaviour that consumers display in searching for, purchasing, using, evaluating and disposing of, if products and services that they .