Beschreibung Customer Visits: Building a Better Market Focus: Building a Better Market Focus: Building a Better Market Focus. Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews.Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups.
Customer Visits: Building a Better Market Focus (eBook ~ Customer Visits: Building a Better Market Focus (eBook, PDF) Building a Better Market Focus. Leseprobe . Als Download kaufen-81%. 35,95 € Statt 187,92 €** 35,95 € inkl. MwSt. **Preis der gedruckten Ausgabe (Gebundenes Buch) eBook bestellen. Sofort per Download lieferbar. Jetzt verschenken-81%. 35,95 € Statt 187,92 €** 35,95 € inkl. MwSt. **Preis der gedruckten Ausgabe (Gebundenes .
Customer Visits: Building a Better Market Focus by Edward ~ Customer Visits: Building a Better Market Focus - Ebook written by Edward F. McQuarrie. Read this book using Google Play Books app on your PC, android, iOS devices. Download for offline reading, highlight, bookmark or take notes while you read Customer Visits: Building a Better Market Focus.
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CUSTOMER VISITS: BUILDING A BETTER MARKET FOCUS By Edward ~ CUSTOMER VISITS: BUILDING A BETTER MARKET FOCUS By Edward F. Mcquarrie BRAND NEW in Books, Nonfiction / eBay
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Customer Visits : Building a Better Market Focus: Building ~ Customer Visits : Building a Better Market Focus: Building a Better Market Focus by Edward F. McQuarrie Overview - Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction.
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Customer Visits: Building a Better Market Focus: Building ~ He has also written the book, Customer Visits: Building a Better Market Focus, and published articles in the Journal of Consumer Research, Journal of Product Innovation Management, Marketing Management, Marketing Research, Journal of the Market Research Society, Journal of Advertising Research, and the Journal of Advertising.
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