Beschreibung Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-tech). Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities. Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t know what to do. No matter what your organization does, Dietrich will help you: Share your story more powerfully—without sex, extortion, or “truth-stretching” Humanize your organization, even if you don’t have outsized personalities Tell the truth, using the best techniques honed by centuries of storytellers Overcome whisper campaigns, anonymous attackers, and trolls Create fresh, honest content that’s compelling to both humans and Google Systematically prepare yourself to engage more successfully online Clarify and close gaps between your message and your customer’s perception Celebrate your brand ambassadors Master seven steps for handling online criticism, and transforming critics into fans Keep others from stealing your great content Learn actionable lessons from others’ successes (and failures) Develop more positive, productive agency (or client) relationships Converge paid, owned, earned, and shared media—and get more value from all of them spinsucks.com
Spin Sucks: Communication and Reputation Management in the ~ Spin Sucks: Communication and Reputation Management in the Digital Age is short and easy-to-read but it makes you think. Plan to give yourself time to absorb the message and put the approach into practice. Disclosure: Although I’ve purchased copies of Spin Sucks: Communication and Reputation Management in the Digital Age, I was given a review .
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The Reputation Game: The Art of Changing How People See ~ Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech) Gini Dietrich. 4.2 out of 5 stars 28. Paperback. £15.99. Next. Customers who bought this item also bought . Page 1 of 1 Start over Page 1 of 1 . This shopping feature will continue to load items when the Enter key is pressed. In order to navigate out of this carousel please use your heading shortcut key to .
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