Beschreibung Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers. Nowadays, we fast-forward through commercials and we only pick up magazines at the doctor’s office (and even then only if our phone’s battery power is low!). But the one place of advertising we cannot avoid for longer than a few minutes is online--the vast and shifting Internet universe filled with pop-ups and our own personalized cookies. In fact, an advertising avenue that barely existed 20 years ago is now the second-largest advertising channel in the United States--and is still growing!Part history book, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. This one-of-a-kind resource takes readers behind the scenes--examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Author and COO Mike Smith, a proven authority on how using real-time bidding systems with finesse can dramatically promote online advertising and branding, has provided an essential resource for anyone interested in finding and connecting with customers in the astronomically large universe we call the Internet that is only growing more aware and specialized for each of its millions of users.
[PDF] Targeted How Technology Is Revolutionizing ~ The Native Advertising Advantage reveals why native advertising is an effective tool in any companyâs digital marketing strategyâand how to use it to build new revenue streams. Smith explains how native ads are blending in with their surrounding content to blur the traditional âchurch/stateâ divide of editorial versus advertising. He shows how publications as diverse as BuzzFeed .
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Targeted : how technology is revolutionizing advertising ~ Get this from a library! Targeted : how technology is revolutionizing advertising and the way companies reach consumers. [Mike Smith] -- Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is .
Targeted : how technology is revolutionizing advertising ~ Get this from a library! Targeted : how technology is revolutionizing advertising and the way companies reach consumers. [Mike Smith; OverDrive, Inc.,] -- Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. Growing at a compound annual rate near 20%, it is .
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Mike Smith: Targeted: How Technology is Revolutionizing ~ Mike Smith: Targeted: How Technology is Revolutionizing Advertising and the Way Companies Reach Consumers. AMACOM, American Management Association, New York, NY, 2014, 240 pp, Hardcover/eBook: $24.95, ISBN: 978-0-8144-3499-4 (hardcover), ISBN: 0-8144-3499-1 (hardcover), ISBN: 978-0-8144-4901-1 (ebook) Thomas R. Troland 1,2
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