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    Secret Sauce: How to Pack Your Messages with Persuasive Punch

    Beschreibung Secret Sauce: How to Pack Your Messages with Persuasive Punch. The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't * Fascinating insights from behavioral and neurological research * Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.



    Buch Secret Sauce: How to Pack Your Messages with Persuasive Punch PDF ePub

    Secret Sauce: How to Pack Your Messages with Persuasive ~ Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides:? Clear examples of what works and what doesn?t? Fascinating .

    Secret Sauce: How to Pack Your Messages with Persuasive ~ Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't * Fascinating .

    Secret Sauce: How to Pack Your Messages with Persuasive ~ The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secr

    Secret Sauce by MILLS, Harry (ebook) ~ Secret Sauce: How to Pack Your Messages with Persuasive Punch by Harry MILLS. When it comes to messaging, what worked in the past won’t work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform .

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    "Book Review: Secret Sauce: How to Pack Your Messages with ~ Recommended Citation. Szitas, Emily (2017) "Book Review: Secret Sauce: How to Pack Your Messages with Persuasive Punch," LOEX Quarterly: Vol. 44 : Iss.3 , Article 2.

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    10 Persuasive Writing Techniques to 10x Your Marketing Copy ~ The point of this persuasive technique is to avoid giving away your chips right away, and instead convey the value of your ideas before you reveal them. There are many ways you can structure this effect within your content, but in general, they all work the same way, following a simple pain-agitation-solution framework (the P.A.S. framework I showed you in my writing techniques piece).

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