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    Communicating Causes: Strategic public relations for the non-profit sector

    Beschreibung Communicating Causes: Strategic public relations for the non-profit sector. Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms operating across different organizational forms, to share their knowledge and experience. These contributions are scaffolded with authoritative academic and practical advice, as well as solutions.The book starts with foundations that underpin communications for causes. These include arguments that support the importance of non-profits in civil society; lessons in corporate governance; and a new approach to issues management. PR planning subjects tailored, or specific, to the sector include: strategic global communications planning, agile digital communications; branding internal communications and the securing of meaningful outcomes. Corporate partnerships are examined with a new ‘Fit to Partner Test’ and consideration of the mandated corporate social responsibility (CSR) in India, corporate volunteering in Brazil, and CSR in South Africa. Relations between governments and non-profits are also considered, both generally and with a particular focus on China.Communicating Causes looks at effective strategy and practice of PR in the modern non-profit. Including forewords by both John Grounds and Jon Snow, the expert perspectives offered in this book provide valuable support to current and future communicators.



    Buch Communicating Causes: Strategic public relations for the non-profit sector PDF ePub

    Strategic management in the public sector ~ Yet “We still know little empirically about how public sector organisations use strategic thinking in practice” (Johnsen, 2015, p. 244 2). Hence, this report will be about elaborating concepts rather than providing a thorough empirical assessment of what strategic management processes actually exist in the public sector. It also does not .

    Introduction to Strategic Public Relations / SAGE ~ Winner of the 2019 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares students for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and .

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    Handbook of Corporate Communication and Public Relations ~ The Handbook of Corporate Communication and Public Relations is an essential one-stop refer-ence for all academics, practitioners and students seeking to understand organizational communication management and strategic public relations. Sandra M. Oliveris a corporate communication academic at Thames Valley University, London, where she founded and also directs the MSc Corporate Communication .

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    Performance Measurement of Not-For-Profit Organizations ~ Not-for-Profit Sector Some of the most appropriate financial performance measures that not-for-profit organizations use for measuring and evaluating financial performance are provided in Exhibit 1. However, many of them should not be used for comparisons across organizations because of differences in organizational missions, strategies,

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    PUBLIC RELATIONS - Ministry of Personnel, Public ~ public support for an activity, cause, movement or institution.” . public interest and then executes the programmes for communication with the public. 1.5. ELEMENTS OF PUBLIC RELATIONS •= A planned effort or management function. •= The relationship between an organisation and its publics •= Evaluation of public attitudes and opinions. •= An organisation's policies, procedures and .

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    What Is the Importance of Corporate Communication? / Work ~ Corporate communication isn't just how employees communicate with one another. It also involves the communication between the company and customers. The importance of corporate public relations is significant and can affect the company's success. One offensive social media post can generate lots of negative buzz around the business, for example.

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    Communication Barriers - Reasons for Communication Breakdown ~ Communication breakdown occurs if there is wrong perception by the receiver. Information Overload: Managers are surrounded with a pool of information. It is essential to control this information flow else the information is likely to be misinterpreted or forgotten or overlooked.