Beschreibung High Visibility: Making and Marketing of Celebrities. This enlightening book describes and explains the new industry that has evolved to help achieve "visibility" in one's professional life. Students will learn the marketing techniques used to separate the leaders from the followers.High Visibility unlocks the mysterious enigma of celebrityhood, with examples from all walks of life, for a thorough understanding of the subject matter.
High Visibility: The Making and Marketing of Professionals ~ High Visibility is the ground-breaking book that describes and explains the whole new industry that has evolved to help you - as a professional - achieve this much-sought-after celebrity. Based on hundreds of examples and case studies of celebrities from all walks of professional life, this book reveals the sophisticated marketing techniques used to separate the leaders from the followers with .
High visibility : the making and marketing of ~ Get this from a library! High visibility : the making and marketing of professionals into celebrities. [Irving J Rein; Philip Kotler; Martin R Stoller] -- Whether you are a lawyer, a physician, a marketing manager, or an artist, the ability to create and manage your visibility is vital to maximizing your success. High Visibility is the ground-breaking .
High Visibility: The Making and Marketing of Professionals ~ High Visibility is the ground-breaking book that describes and explains the whole new industry that has evolved to help you - as a professional - achieve this much-sought-after celebrity. Based on hundreds of exampl Whether you are a lawyer, a physician, a marketing manager, or an artist, the ability to create and manage your visibility is vital to maximizing your success.
0844234486 - High Visibility: the Making and Marketing of ~ High Visibility: Making and Marketing of Celebrities. Stoller, Martin. ISBN 10: 0844234486 ISBN 13: 9780844234489. Used. Hardcover. Quantity Available: 1. From: WorldofBooks (Goring-By-Sea, WS, United Kingdom) Seller Rating: Add to Basket. US$ 22.58. Convert currency. Shipping: US$ 9.03. From United Kingdom to U.S.A. Destination, rates & speeds. About this Item: Hardback. Condition: Very Good .
High Visibility: The Manufacturing and Marketing of ~ Buy High Visibility: The Manufacturing and Marketing of Celebrities New edition by Kotler, Philip, Rein, Irving, Stoller, Marty (ISBN: 9780434910243) from 's Book Store. Everyday low prices and free delivery on eligible orders.
High Visibility: The Making and Marketing of Professionals ~ High Visibility (Book Review). asdfas; Coulter, Ron // Journal of the Academy of Marketing Science;Winter2001, Vol. 29 Issue 1, p105 . Reviews the book "High Visibility: The Making and Marketing of Professionals Into Celebrities," by Irving Rein, Philip Kotler, and Martin Stoller. Selling of self: Kotler and collaborators study celebrityhood.
High Visibility: The Making and Marketing of Professionals ~ TY - BOOK. T1 - High Visibility. T2 - The Making and Marketing of Professionals into Celebrities. AU - Rein, Irving. AU - Kotler, Philip. AU - Stoller, Martin
Kotler, Philip [WorldCat Identities] ~ Das Buch richtet sich zum einen an Studenten von Universitäten, Fachhochschulen oder Berufsakademien. Unentbehrlich ist das Buch aber auch für alle, die einen verlässlichen Ratgeber für die tägliche Praxis im Unternehmen benötigen . High visibility : the making and marketing of professionals into celebrities by Irving J Rein ( ) 12 editions published between 1997 and 2006 in English and .
High Visibility: Transforming Your Personal and ~ "High Visibility" sheds light in to the sometimes opaque world of publicists and celebrity marketing. Case studies from many different people from all walks of life (atheletes to porn stars)who sought to be in the lime-light are examined throught this book. Why are certain personalities still being sought after since 20 years while others fade away from our memories after only one week? There .
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