Beschreibung Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them. "This is a real page-turner! Hinshaw and Kasanoff provide a quick and thrilling tour of the immediate future of business. So read it and heed it, folks, because it just doesn’t come any more direct or compelling than this!" -- Don Peppers and Martha Rogers, Ph.D., authors of EXTREME TRUST: Honesty as a Competitive Advantage Last decade, companies strove to be great. Now they need to act as smart as the customers they wish to serve. Why? Because acting dumber than your customers is not a sustainable business model. This visually arresting book not only challenges business leaders to profit from the wave of disruptive innovation making customers smarter, but it also presents an actionable five-step plan for doing just that. Hinshaw and Kasanoff explain that disruptive innovation is "already providing individuals with tools more advanced, in many cases, than the most sophisticated commercial enterprises had just five years ago," and argue that "established firms will need to reinvent themselves and disrupt their own industries to stay alive." "So energizing it actually made my skin tingle and my pulse race. Lot of books prod you to think about the future; this book is like a punch in the face. I'm fortunate I had the opportunity to read this before my competitors." -- Chris Zane, Founder & President, Zane's Cycles, and author of REINVENTING THE WHEEL: The Science of Creating Lifetime Customers
Smart Customers, Stupid Companies: Why Only Intelligent ~ Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them [Hinshaw, Michael, Kasanoff, Bruce] on . *FREE* shipping on qualifying offers. Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them
Smart Customers, Stupid Companies: Why Only Intelligent ~ Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them - Kindle edition by Hinshaw, Michael, Kasanoff, Bruce. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To .
Smart Customers, Stupid Companies: Why Only Intelligent ~ Smart Customers, Stupid Companies by Michael Hinshaw and Bruce Kasanoff is a short book about our ever evolving technologically smart society and how companies need to be more forward thinking in the area of technology or they will miss out on business or even not make it at all. The authors' theory is that companies must be customer centric and not financial centric (build it and they will .
A Focus On Disruptive Innovation / SmartCustomers ~ SMART CUSTOMERS, STUPID COMPANIES pulls no punches. Dynamic and a quick read, this full color book focuses like a laser on disruptive innovation and what it takes for a company to profit from it, instead of getting crushed by it. The book makes the case that four disruptive forces are making customers smarter than the companies that wish to serve them, and that being dumber than your customers .
How Stupid Companies Treat Customers - CRM - News ~ Memo to senior execs: Your customers have changed greatly over the past decade, but, in many cases, you haven't made the adjustments necessary to accommodate their expectations. At least, this is the message conveyed in the book, "Smart Customers (Stupid Companies): Why Only Intelligent Companies Will Thrive, and How to Be One of Them"; (Business Strategy Press/Available in May).
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HIMA: Smart Safety ~ The networked world is vulnerable. It was only recently that the WannaCry and Petya ransomware attacks crippled the IT at global companies, such as Beiersdorf and Maersk. Dr. Alexander Horch, Head of Research, Development and Product Management at HIMA, talks about the risks of cyberattacks on industrial plants. Read the full interview here.