Beschreibung Subscription Marketing: Strategies for Nurturing Customers in a World of Churn. The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?A successful subscription business is built on lasting relationships, not one-time sales.Stop chasing sales and start creating value.The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.The revised third edition includes:– Updated research and case studies reflecting the rapid growth of subscription-based businesses– New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups.– An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses.Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.
Subscription Marketing: Strategies for Nurturing Customers ~ Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model. This completely revised, expanded edition includes:
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Understanding Subscription Marketing ~ Understanding Subscription Marketing. Posted on June 14, 2016 November 10, 2017 Author business901 Leave a comment. Author of Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, Anne Janzer, is my guest on the Business901 podcast. We discussed how marketers can manage the disruptions of the subscription economy. Listen/Download MP3. Business901 iTunes Store. Mobile .
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