Beschreibung The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains. "Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain MakerThe New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.
The Hacking of the American Mind: The Science Behind the ~ Finished my neuro-science ARC The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains. Much of the science, I'd heard about before, but Robert H. Lustig presents it in readable everyday language. Highly recommend this for folks who are addicted to "the other white powder" (a.k.a. sugar), caffeine .
The Hacking of the American Mind: The Science Behind the ~ The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains - Ebook written by Robert H. Lustig. Read this book using Google Play Books app on your PC, android, iOS devices. Download for offline reading, highlight, bookmark or take notes while you read The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains.
‎The Hacking of the American Mind: The Science Behind the ~ The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains was published in September 2017. Written by Dr. Robert Lustig, it is his second attempt to keep his readers from succumbing to the pleasures of sugar, while also detailing his theory as to how America came to be in its current unhappy, drug-addicted, depressed state. According to Lustig, both .
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The Hacking of the American Mind: The Science Behind the ~ "Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain MakerThe New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.
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