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    Business Gamification For Dummies

    Beschreibung Business Gamification For Dummies. The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.). Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model.* How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment* How to build a successful gamification program* How to entice and retain customers using gamification* How to drive employee behavior inside your organization* Real-world illustrations of gamification at work If you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.



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    Business Gamification For Dummies (eBook, PDF) - bücher ~ Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model. * How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment * How to build a successful gamification program * How to entice and retain customers using gamification * How to drive employee behavior .

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    What Is Business Gamification? - dummies ~ Simply put, business gamification refers to the use of game mechanics and rewards in a business setting to increase user engagement and drive desired user behaviors. Businesses can use gamification to increase such things as stickiness, sharing, content creation, and purchases. What gamification is In part, the idea behind gamification is to influence how people […]

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    Business Gamification For Dummies: Duggan, Kris, Shoup ~ This expert guide to business gamification explains how to apply the principles of this strategic concept to your own business model to entice and retain customers in any web- or app-based experience. If you're interested in learning more about this exciting and innovative business strategy, Business Gamification For Dummies has you covered.