Beschreibung The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you.* Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn* David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
The New Rules of Marketing and PR - David Meerman Scott ~ The New Rules of Marketing & PR. After six months on the BusinessWeek bestseller list, and more than 400,000 sold in English and available in 29 languages from Albanian to Vietnamese, the marketing classic is now in a revised and updated 7th edition.
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The New Rules of Marketing and PR ~ The New Rules of Marketing and PR 23 The Convergence of Marketing and PR on the Web 24. xii Contents 3 Reaching Your Buyers Directly 25 The Right Marketing in a Wired World 26 Let the World Know about Your Expertise 27 Develop Information Your Buyers Want to Consume 28 Buyer Personas: The Basics 29 Think Like a Publisher • 31 Tell Your Organization's Story Directly 32 Know the Coals and Let .
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The New Rules of Marketing and PR: How to Use News ~ The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly David Meerman Scott John Wiley & Sons , Jun 4, 2007 - Business & Economics - 275 pages
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