Beschreibung A/B Testing: The Most Powerful Way to Turn Clicks Into Customers. A guide to delivering a better user experience through A/B testing A/B Testing outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to increase conversion rate--the rate at which visitors convert into customers. The average conversion rate across the web is only 2%. That means 98% of visitors to most websites don't end up converting. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and in doing so can sometimes double or triple their conversion rates. In the past, marketing teams were dependent on IT and engineering to implement A/B tests, and that proved to be a costly bottleneck. Today, the market for A/B testing is growing very fast, in no small part due to this transition from IT to marketing.* Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customers* Details a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing today* Authors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.
A/B Testing: The Most Powerful Way to Turn Clicks Into ~ A/B Testing: The Most Powerful Way to Turn Clicks Into Customers / Siroker, Dan, Koomen, Pete / ISBN: 9781118536094 / Kostenloser Versand fĂźr alle BĂźcher mit Versand und Verkauf duch .
A/B Testing: The Most Powerful Way to Turn Clicks into ~ A/B testing. A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates.
A / B Testing: The Most Powerful Way to Turn Clicks Into ~ A / B Testing: The Most Powerful Way to Turn Clicks Into Customers - Kindle edition by Siroker, Dan, Koomen, Pete. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading A / B Testing: The Most Powerful Way to Turn Clicks Into Customers.
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A / B Testing: The Most Powerful Way to Turn Clicks Into ~ A/B Testing: The Most Powerful Way to Turn Clicks into Customers shows marketers at all levels of experience why testing is importantâand more importantly, it gives them step-by-step guidance on how to get started and get the best results. I'm giving copies of this to my entire team, and I recommend you do as well!"
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A/B-Test â Wikipedia ~ Der A/B-Test (auch split test) . A/B testing: The most powerful way to turn clicks into customers. John Wiley & Sons. Yoon Hyup Hwang (2019): Hands-On Data Science for Marketing: Improve your marketing strategies with machine learning using Python and R. Kapitel 12. Weblinks. The Ultimate Guide To A/B Testing. In: smashingmagazine (engl.) Airlock â Facebookâs mobile A/B testing .
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A/B testing - Wikipedia ~ A/B testing (also known as bucket testing or split-run testing) is a user experience research methodology. A/B tests consist of a randomized experiment with two variants, A and B. It includes application of statistical hypothesis testing or "two-sample hypothesis testing" as used in the field of statistics.A/B testing is a way to compare two versions of a single variable, typically by testing .
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