Beschreibung Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy. Praise for Connected CRM "Many books explore the subject of CRM. In this book the 'm' is for Marketing and David's seasoned perspective indeed makes it a capital 'M.' Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how today's marketers can leverage advances in technology to create successful customer-centric business strategies."--Ted Ward, VP of Marketing, GEICO "A must-read for CMOs, and more importantly CEOs, to simplify all the buzzwords around 'big data' and dimensionalize the organizational change necessary to become truly customer centric." --Theresa McLaughlin, Chief Marketing and Communications Officer, Citizens Financial Group "Big Data, Social, and Cloud have become overused buzzwords with ambiguous meaning, but David brings to bear his years of industry leadership and experiences to break down today's trends and opportunities in a practical, actionable fashion. A must-read for anyone who prefers profit over PowerPoint."--Manish Bhatt, SVP and Chief Digital Officer, MetLife "In a data-rich world, consumers demand that marketers turn data into highly relevant and personal experiences--'Don't talk with me as a member of a segment, talk with me about how you will meet my unique expectations and solve my unique problems.' For those of us who grew up in the marketing world of mass and broadcast, this is a tall order. Connected CRM helps marketers unpack customer centricity for their organizations, providing real insight into the development of a framework for enterprise customer centricity; a framework that promises true sustainable advantage."--Tom Lamb, CMO, Lowe's "Never before has customer data been more available, more necessary to build sales and loyalty, and more confusing to act on. David shows exactly what needs to be done. It's about time. And we should all thank him. A lot!"--Steve Cone, EVP of Integrated Value and Strategy, AARP "The marketers who truly learn to harness the power of customer analytics and big data will take the spoils in an increasingly digital age. Those who don't will quickly find themselves on a growing heap of failed marketing plans."--Paul Guyardo, Chief Revenue and Marketing Officer, DIRECTV
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Connected CRM: Implementing a Data-Driven, Customer ~ In Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy, David Williams, CEO of Merkle, explains why customer-centric marketing is much more than a tactical implementation plan. Executed correctly, it is a fundamental shift in your organization s framework, affecting every department, and putting marketing at the heart of the business and leadership strategy. Customer .
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Wiley: Connected CRM: Implementing a Data-Driven, Customer ~ In Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy (WILEY; March 2014; Hardcover & e-book), David Williams, CEO of Merkle, explains why customer-centric marketing is much more than a tactical implementation plan. Executed correctly, it is a fundamental shift in an organization’s framework, affecting every department, and putting marketing at the heart of the .
Connected CRM : implementing a data-driven, customer ~ Get this from a library! Connected CRM : implementing a data-driven, customer-centric business strategy. [David Williams] -- "Three macro trends are changing the marketing landscape and forcing massive change on most organizations: the digitization of media and channels; social media; and the ability for consumers to .
The Rise of the Platform Marketer: Performance Marketing ~ The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book .
Customer Relationship Management for Small- and Midsized ~ “CRM is a philosophy and a business strategy, supported by a system and a technology, designed to improve human interactions in a business environment” Following this definition which is coherent to statements of other CRM-Specialists it is important to stress the change of CRM in the last2 years. After the transformation from a customer-centric strategy to a customer eco-system [9], CRM .
Buttle, F: Customer Relationship Management - Buttle ~ Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation.Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development.
Customer Relationship Management: Concepts and ~ Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation.Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development.