Beschreibung Service Management and Marketing: Managing the Service Profit Logic. Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers. With a wide base of examples, Christian Grönroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy.
Service Management and Marketing: Managing the Service ~ Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers.
Service Management and Marketing 3e: Customer Management ~ This fully updated third edition examines customer management in service competition and focuses on adopting a service logic in marketing. Christian Grönroos explains how to manage any organization as a service business, showing how to move closer to current and future customers. The service logic is all about customer focused management and service management, using current academic research .
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Service-Dominant Logic â Wikipedia ~ Annahmen der S-D Logic. Die S-D Logic bietet eine Perspektive, in der ein Dienst (Service) die grundlegende Basis ökonomischen Handels darstellt und Wert durch die Integration der Ressourcen der beteiligten Akteure in der Nutzung entsteht (Gebrauchswert, value-in-use).Damit unterscheidet sich die S-D Logic von der G-D Logic, die von der Wertschöpfung in unterschiedlichen Produktions- bzw.
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