Beschreibung The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets. An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and furtherdeveloping corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights. * Full of best practice advice from hundreds of real-life international case studies * Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data * Provides guidance on extracting relevant, useful and accurate market information that can be used for successful business development
The Handbook of Market Intelligente Second Edition ~ The Handbook of Market Intelligente Second Edition Understand, Compete and Grow in Global Markets Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas WILEY . Contents Preface to the Second Edition vii About the Authors ix About Global Intelligence Alliance xi PART I Market Intelligence in Global Organization 1 1 Market Intelligence: Drivers and Benefits 3 2 Market Intelligence in Global .
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The Handbook of Market Intelligence - Understand, Compete ~ An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession .
The Handbook of Market Intelligence: Understand, Compete ~ Product Description This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing market intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers .
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